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Home / Sales and Marketing / Online Marketing / Evolve Your Email Marketing
Evolve Your Email Marketing

Evolve Your Email Marketing

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Nov 4, 2013 By Katya Constantine

The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy. A simple email design and early call to action are key to mobile-friendly viewing, while not optimizing for the small screen can have a devastating effect on your campaign. 89% of consumers will delete a poorly formatted email if viewed on mobile and 27% will unsubscribe.

 
Inspire your readers to open their email with a curiosity provoking subject line. Expect higher open rates when that content is related to their past behavior. Consider setting up automated triggered emails when your customer does the following:
 
  1. Opens an account: Send a welcome email. Encourage them to invite a friend to join. Provide a special offer or incentive for sharing on social media.
  2. Puts items in a shopping cart: Remind them complete the purchase. Tell them if their shopping cart is about to expire. Entice with a discount.
  3. Views a product: Ask if they would like to receive relevant emails alerts when that product is on sale or if there are upcoming promotional events.
  4. Completes an order: Thank them for their purchase. Suggest related products, or request reviews and offer discounts for those reviews.
 
Check out this infographic from KissMetrics:
 
Email Marketing Infographic
 
This article was originally published by DigiShopGirl

Filed Under: Online Marketing Tagged With: ECommerce, Email, Infographics, Katya Constantine, Mobility, Online Marketing

Katya Constantine

Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

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