So you've created your very first business but you're struggling to find customers? It's a really common problem. Don't worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn't mean that marketing is free.
When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn't imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
Branding is an essential part of running a business, whether you're the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
If you are like most small businesses, your website was probably designed by a local web designer in HTML, without any search engine optimization (SEO). By now you have realized that the web is more important than the yellow pages and potential customers probably not finding you.
As business owners, we have to consider all marketing strategies that can earn us new business in creative ways. Far too often, business owners will stick to old methods that may be dying, or throw money at new channels that they don't fully understand.
I'll bet that most smaller businesses and nonprofits launch products, services, and programs without ever digging into the expected customer or user experience. They may or may not do the due diligence by researching their market's reactions to names, descriptions, and visuals.
The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher's web page, filled with affiliate links, it is imperative that they don't leave right away.
It's official. If you're worried about marketing your business or nonprofit, you're among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.
Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.