Marketing Your New Business

Taking Control: Is Your Company Ready to Run Its Own Marketing Platform?

The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.

7 Mistakes That Will Kill Your Brand

Don’t let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.

4 Simple Ways to Get Started on Your Branding Strategy

Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.

3 Marketing Strategies Your Business Can’t Afford to Neglect

If you want your business to thrive, you need to use effective marketing strategies to keep your name out there in a competitive marketplace. If you want your business to be effective in its marketing, follow these three great strategies for marketing success.

What Are the Best Colors for Business?

Let’s keep this article on a more basic level to discuss colors for business! Every color has a meaning and a message so pick your colors carefully depending on what you want to accomplish on a given day.

4 Top Tips to Get Your New Business Noticed on a Budget

If you have started, or are thinking about starting a new business, one of your first concerns will undoubtedly be, “How can I get my business noticed?”

Appearing to Do the Right Thing is the Wrong Thing in Branding

How many companies can you think of that tout customer service, great pricing, guarantees and transparency? They appear to be doing all the right things. The tricky word here is “appear.”

Marketing for Small Business: It’s All About Common Sense

Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door.

Where to Find (and How to Hire) the World’s Best Freelancers

Now in 2014, crowdsourcing platforms offer access to thousands and thousands of freelance designers in locations around the world. You will find freelancers who do all kinds of design work including logo design, product label design, sign design, and much much more.

The New Brand Benefit

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.

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