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What Are the Best Colors for Business?

By: Deb Bixler


I was asked to do an article on the best colors for business—a tough topic because everyone is different!

As you may (or not) know, I am a big follower of Feng Shui principles in my life. Simply put, Feng Shui is the alignment of energy to each person’s life. It is an Eastern philosophy similar to Chinese horoscopes. A person’s actual Feng Shui sign is based on 8 principles where as the place mat in an Asian restaurant only takes into account one of those. There are certain colors that are better for certain people based on their birth time which is far too complicated for this article!

As an example, my Feng Shui sign is in the Woods trigram. The color for this is green and green is produced by blue. So, green and blue may be good colors for me….

TMI – too much information!

Colors For Business

Let’s keep this article on a more basic level to discuss colors for business! Every color has a meaning and a message so pick your colors carefully depending on what you want to accomplish on a given day.

  • Purple is usually used for products or situations that are targeting women.

    It is a sign of wealth and prosperity and can have a calming effect. It is also considered nostalgic. Men are often not very fond of purples.

  • Blue is also a calming color.

    It is one of the most popular business colors because it brings a feeling of trust and dependability. Because of that it may also bring out a feeling of conservatism.

    A good blue suit is often considered the ideal job interview attire for these reasons!

  • Green is a natural color and brings great harmony.

    Green is a good business color to wear or to include in your literature or website for almost any business. Stay away from really bright greens.

    Light greens = freshness and growth while dark greens are related to money and prestige. Distributors specializing in health and wellness will do well with greens.

  • Yellow is an interesting color, especially for a business dealing with kids.

    It stimulates thought and communicates friendliness but may cause anxiety on the long term.

    It is best, as they say in Feng Shui, when used as a charge (highlight) color. If your clientele is predominately male, then stay away from it!

  • Orange signifies organization and is another color that should not be your dominate one.

    It is a very yang (strong) color and can be a boost to creativity.

    If your business is related to organizing then it is a great color to use but be careful about overuse as it may imply cheapness or arrogance.

  • Last, red—the color of good fortune, confidence and good luck….

    Be careful with red as it also is the color of anger and violence!

    Red is a perfect color for any business related to love. It is also a sign of great strength so is often good for men.

Next time you get dressed, before you pick out your wardrobe, think about what you want to accomplish that day!

Often times we gravitate naturally toward our best colors so please share in the comments….What is your favorite business color?

This article was originally published by Home Party Plan Training Center

Published: August 1, 2014

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Deb Bixler

Direct sales party plan educator, Deb Bixler, host of the Cash Flow Show - Direct Sales Radio is the leading authority for home party plan business training. Recognized worldwide, Deb provides corporate consultancy, party plan coaching, online and live training events as well as social media management for the home business consultant.

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