Online Marketing
Is Your Facebook Page Dead in the Water?
The organic (natural, without paying any money) reach of your Facebook page has never been something to write home about (you’d be lucky with 13-18%) but now it’s even less. The simplest explanation is that…
The 6 Most Important Reasons You Need Social Media Monitoring and Customer Service
Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any experience, be it good or bad, gets shared on social media…
Is It Time to Ditch the Term “Social”?
Is social media social? What at first blush might seem like a highly ironic and utterly absurd question has a surprisingly firm grounding in reality, at least in today’s existing digital marketing reality. When you…
The Best Content Systems for First Time Bloggers
“Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with…
Are You Branding Your Business Effectively Online?
The web is a big place. In order for your business to have a voice and stand-out from the rest, you need to brand it effectively online. Ultimately, the responsibility for a brand’s web presence…
The Hard Truth About Social Media and What You Need to Do About It
It had been done. The application form had been filled in. The schools attended, the relationships and the interest fields had been mulled over. The final submit button was pushed. I was live. Then something happened….
7 Reasons No One Opened Your B2B Email & What to Do About It
Email marketing is still one of the most effective marketing channels to reach your audience. Studies still suggest that it has great reach, offers a high ROI, and is the preferred communication channel for a majority…
The 4 Quickest Ways to Improve Your Business’s Social Presence
A strong social media presence is one of the most effective ways for any business to market to their customers. Over eighty percent of the major corporations in America use social media to improve their…
5 Best Tricks to Easy Business Blogging
As business owners, there are always a million things on the to-do list and I know writing your company’s blog often falls to the bottom of that list. But the benefits of producing a regular…
Leverage Seasonal Search Trends
At the start of every new year or quarter, many marketers begin the same discussion with their team: “What content should we create next?” Content marketing introduces new people to your brand, educates potential customers, and helps…
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