Building a Social Media Base

Social media enthusiast Philip Rickwood joins me today to explain how he amassed 71,000+ Twitter followers in a relatively short time, a remarkable feat for someone who is not employed full time in the field.

5 Steps Toward Improved Reporting

It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.

Sponsored Content: 12 Tools to Help You Get Started

With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.

How B2B Businesses are Tackling Social Media in 2015

Today's B2B marketers can't go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions.

Guide to Online Advertising for Small Business

Advertising online can be overwhelming, but it doesn't have to be. Use this quick beginner's guide to learn more about the various advertising options, so you can draw new traffic and customers to your website.

Social Media as a Tool to Turn Small Business into a Big Brand

If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.

Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore

I'll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren't these two social media sites the most effective in reaching prospects, customers, and donors?

Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?

Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it's highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.

How to Get Your Social Media Lineup Just Right

The social media world is becoming more like Baskin Robbins everyday. While there aren't 31 flavors yet, it wouldn't surprise me if we got to that point pretty soon.

PC Users Click More Email Than Mobile

With so much attention paid to mobile marketing, it's interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.

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