Social Media as a Tool to Turn Small Business into a Big Brand

If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.

5 Benefits of Using Green Screen Backgrounds in Web Video

With user-friendly video software and cheap materials, green screen is now easily available to the general public. There are many unique and interesting ways to utilize a green screen to take your videos to the next level.

6 Surefire Ways to Step Up Your Instagram Marketing

Instagram is more than just a network for picturesque breakfasts and cappuccinos. In modern digital marketing, it’s one of the best platforms for establishing...

3 Steps to a Successful First Periscope Broadcast

Twitter’s new live streaming app, Periscope, is quickly gaining popularity, especially with the online marketing crowd. Periscope’s recently released stats show their audience has...

7 Ways Your Small Business Can Improve Its Social Media Marketing

If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?

The 3 Essential Elements of a Lead Generation LinkedIn Profile

LinkedIn is the de facto site for professionals. How you portray yourself in your LinkedIn profile will have far-reaching implications in your ability to leverage the site for new business opportunities. Visitors to your page must get a clear picture of what you do, what you have done, and what steps to take to engage with you.

The 6 Most Important Reasons You Need Social Media Monitoring and Customer Service

Social media channels have taken over as the main platforms for your customers to express their views on a particular product or service. Any...

SEO Marketing Strategies: Inside a Digital Agency with Patrick Stox

Let's talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.

Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore

I'll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren't these two social media sites the most effective in reaching prospects, customers, and donors?

5 Ways to Thank Your Customers with Autoresponders

Cha-Ching! You've made a sale and now you have a customer. But until you get him or her to come back and buy again,...

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