Facebook Offers: What Small Businesses Need to Know

Looking for a way to reach more prospects and bring more customers into your store? Facebook's ‘Offers' platform might be an advertising solution you need. Brands with at least 400 likes can promote deals, coupons, and discounts to their target markets.

5 Strategic Tips for Paid Content Distribution on Native Social Channels

Over the last 12 months I've been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space.

Current Trends in Online Advertising

According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.

How B2B Businesses are Using Social Media in 2014

Social media facilitates customer acquisition and retention. A good social media marketing strategy promotes credibility and professionalism of the brand. It also offers tremendous potential for networking.

5 Reasons to Pursue Inbound Marketing Even if Your Competitors Don’t

B2B tends to be pretty old school when it comes to marketing. For a long time, companies in this realm have built their empires...

Double Your Instagram Followers in Just Five Minutes a Day

Instagram is quickly climbing the ranks in the world of social media with more than 150 million users, the majority of which are under the age of 35. Compared to Facebook's 1 billion users and Twitter's 500 million, it may not seem like much, but the number continues to rise. By following a few simple steps you can be on your way to more followers in no time.

Why You Need Snapchat in Your 2016 Marketing Plan

Since its launch four years ago, Snapchat has been adored by millennials and has perpetually bemused marketers. With an app that is so incredibly...

Avoid These Mistakes Sending Bulk SMS Messages

I see small business owners making the same mistakes over and over again when trying to send bulk SMS messages to their customers. These mistakes...

Sponsored Content: 12 Tools to Help You Get Started

With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.

How to Handle Negative Reviews Online

It’s a scary thought. Hearing someone say something negative about your business baby is hurtful and frustrating, but it doesn’t have to be that...

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