Opportunities Knock Unexpectedly

One doesn't always have to be in a formal networking situation to be able to network. You don't always need an after-work event to learn about the people around you. Opportunities present themselves on a regular and daily basis.

Belief and Confidence: Critical for Sales Success

To be successful as sales professionals we have to believe in ourselves. We have to have confidence in working with our customers, in our abilities to bring value to and influence our customers.

7 Referral Marketing Strategies to Boost Your Business

Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of...

7 Ways Small Businesses Can be Thought Leaders

You can picture your company leading the way and serving as an example for other companies—but you aren't quite sure how to reach this level of success. You know that your company has the expertise and experience, but how can you effectively share that knowledge with professionals in your industry and your target market?

Making B2B More Like B2C Sales?

I read a terrific article by Tiffani Bova, “6 Tips For Selling In The Age Of The Connected Consumer.” There’s a lot I agree with,...

Are You Leveraging Industry Awards in Your Marketing Strategy?

Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a...

15 Powerful Ways to Growth-Hack Your Social Media: Part 2

Picking up where we left off last week, we’re going to examine some more amazing ways to boost your social following and engagement. These...

Combine Online with Personal Interaction for the Most Effective Networking

Networking has been an important skill for job seekers for years, but today’s business professionals are using networking for more than just getting a...

Forget Mobile First: It’s Bigger Than That

We marketers love buzzwords and phrases. The latest marketing buzz-phrase du jour is "mobile first." As businesses and marketers scramble to come to terms with the rapid pace of mobile adoption (another buzz phrase), everyone is running around like mad declaring the existential necessity of having a mobile first strategy, whatever that means.

Pinterest Tips for Small Business

For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.

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