How to Make Emotional Targeting Work for B2B

Many B2B marketers believe they should use a logic-based, black and white detached approach in their marketing campaigns, but a recent study shows that tapping into buyers'...

Overcome These 4 Digital Marketing Challenges

The relationship between business and customers has undergone a digital transformation. The shift from channel-specific programs to Omni-channel efforts shows that clients are willing...

Taking Advantage of the “Unboxing” Phenomenon

As children we are taught time and again to never judge books by their covers. However, it seems that each time human nature prevails...

Customers Should Care About Your Profitability

Too often, we succumb to price pressure—even worse, we lead with price, making pricing the center of focus of our sales efforts, then being...

3 Tips for Driving More EDU Leads

It may be summer now, but most young adults are already gearing up to head to school in a few short weeks. That means that now is the perfect time to talk about education lead generation.

4 Creative Ways to Make Customers Come to You

How can you raise your company's brand awareness, increase sales, and reduce business risks, all in one fell swoop? Think outside the box to scale your distribution channels. Instead of finding ways to get more customers to come to you, figure out how to get your products or services to reach more customers.

10 Simple Tips to Double Your LinkedIn Connections

Sometimes the simplest tactics are forgotten that can make a big difference over time. With the majority of users having less than 500 connections these tips will provide the guidelines to take it beyond the 1,000 barrier.

Why You Should Consider a White Labeling Solution

As an entrepreneur with a business problem, your first instinct may be to try do-it-yourself solutions. After all, that's what entrepreneurship is all about, right?

Fish in the Giant Ocean, Not in a Shallow Creek

There are big fish and small fish, potential customers, all swimming in the sea that is your potential marketplace. You, the lonely fisherman, have to weave a net to catch your fish.

Why Your Brand Should Invest in Mobile Video Advertising

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.

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