How Not to Advertise

To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.

What to Do When Your Business Gets a Bad Review

With the evolution of multiple online review opportunities, the power balance between businesses and their customers has shifted. Customers now have the final word,...

9 Advanced Content Marketing Strategies for Small Businesses

Starting a small business can seem like a huge gamble, but the biggest emphasis on your small business is not always the initial or...

What Are the Top Video Marketing Trends in 2016?

In today’s fast-paced world, people are used to having the things they want at their fingertips. Everything is increasingly tailored to individual taste and...

Stop Wasting Your Time on Social Selling?

Recently, someone wrote me saying: "I have absolutely no idea how you have time to spend so long on Twitter/Facebook/LinkedIn, plus write articles for every site imaginable—and respond to all the comments?"

How to Destroy Your Social Media Credibility Through Automation

Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.

2014 Email Performance by Industry

Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.

The One and Only Way to Rebuild Trust

Have you ever been in a situation where you have broken trust? What happens when you need to rebuild trust? How do you get it back? There is only one way to build and regain trust: make and keep your promises.

5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one...

Marketing Automation Done Right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels...

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