Expand Sales by Going to Your Existing Customers First

“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.” ~Jeff Bezos So many...

The Top 4 Most Effective Calls to Action on Twitter

It's fun to Tweet but if you want to get results then you need to ask for some action from your viewers and readers. Twitter has run some analytics over 20,000 "Promoted Tweets" that were sampled over a 3 month period.

Business Cards: What You Need to Know

Business cards offer a first impression of your small business to potential clients and contacts. They are one of the most important marketing tools you can have and their significance cannot be understated.

10 Types of Visual Content On Instagram That Get Shared Like Crazy

Our attention spans are diminishing. We crave short, sharp bits of content that we can consume in a heartbeat without much thinking or effort. It’s no...

Influence Marketing: Filters on the Rise

Since the dawn of consumerism, filters have been influencing buyers' purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool of choices.

Want to Influence? Don’t Deny Human Nature

Great influencers don't waste their time wishing people were different or that human nature wasn't what it is, but rather work within the laws of human nature to benefit everyone involved.

Newsjacking for Content

Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is "newsjacking."

How to Get Distribution for Your Products

The ultimate goal of many small business owners is to eventually see their products on the shelves at Target, Costco, or other big-box stores....

The Secret of Selling Need Not Be a Secret

I've often said that, at it's very essence, selling was about finding out what people wanted, and simply helping them to get it. When you see selling in that light, it's so much easier and more fulfilling.

10 Top Digital Marketing Automation Tools That Could Transform Your Business

It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge....

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