The Not-So-New Principles of Sales

The discussions that swirl around the profession about new methods, tools, and techniques are exciting. They have the ability to help us improve and improve what we can achieve with customers.

5 Powerful PR Trends You Should Not Ignore

Don’t have a beard, fixie or some cool headphones. Feeling left out. Then you are maybe not up with the latest fad. But fads are one...

How to Mine Your Customer List for Sales Gold

As a business owner, your biggest potential gold mines are often closer than you think—it's just a matter of knowing where to look. By going beyond what's worked in the past and being open to new strategies, you'll be surprised by how many untapped profit centers are just within your reach.

Use Non-Aggressive Upselling to Gain and Keep Customers

Upselling is the art of helping a customer understand that they can't live without something they didn't know they wanted. It's about awakening the sleeping giant of desire with a non-aggressive, gentle nudge instead of an obnoxious air-horn.

Idea of the Month Club

Remember back in the day when you could subscribe to a Book of the Month Club or a Record of the Month Club? It...

Preparing Your Marketing Strategy for 2016

As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Among the things you're sure...

It’s Never Too Early to Start Selling to Customers

Savvy entrepreneurs start testing their ideas on potential customers even before the concept is fully cooked. They have enough confidence in their ability to...

Coming in Loud and Cloud: Podcasts

When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my...

Why Trade Shows: The Relevance of Face-to-Face Marketing

As the owner or marketing director of a startup, you have to sift through countless marketing opportunities and determine which are the most effective...

Why Your Brand Should Invest in Mobile Video Advertising

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.

Most Popular

error: Content is protected !!