A Surefire Way to Market to Millennials

More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population! So, you know what this means, don’t you? Many business…

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Insurance for Your Smartphones: Is It Really Worth It?

Does it pay to get insurance on your small business’s smartphones or tablets? It may or may not. I know that’s a lame, uncommitted answer. But it really does depend on the devices you own and other factors. Under some circumstances, insurance can save your small business a heap of money. In other situations, it…

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Smartphone Addict? Startling Facts About Mobile Use

Everywhere you look, people are glued to their smartphones. Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use has never been greater as we all…

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Note to Businesses: We’re All in eCommerce Now

One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe…

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Bricks and Mortar Retailers: Survival of the Fittest

It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks and mortar retailers need to understand that the vast majority of sales are still made in-store. One interesting trend is the amount of people using their smartphone…

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Smartphone Apps: Business Benefit or Liability?

It has been written that mobile apps are for the young, but everybody goes to supermarkets, and the number of people utilizing their mobile apps to see what’s on sale when they make their shopping lists indicate otherwise. Approximately 37% of shoppers have downloaded a food or beverage app according to the National Grocers Association…

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Are You Tuned in to SMS Marketing?

Although the first text message was sent 22 years ago—before the mainstreaming of email and the Internet—nothing in the technological landslide that has occurred in the last two decades has come along to surpass the popularity and efficiency of short message service (SMS).
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Dial-In to the Right Technology Needs

Mobile phones and other tech gadgets can play an important role in improving the communication capabilities and operational efficiency of your small business. They can help you and your employees perform various tasks and meet customer needs more effectively.
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