If your smartphone has morphed into an appendage, you’d better take heed. It’s making you dumb! Every time you participate in social media, read blog posts, or check the latest marketing news, they impede your brain’s reasoning and performance. So what happens to our minds when we allow a single tool such dominion over our perception […]
Smartphones
7 Unexpected Ways to Grow Sales Via Smartphones
With the reference of a recent survey conducted by United Nations, world population has become more than seven billion. The other fact is, from these seven billions inhabitants of the Earth, approximately two billions of the individuals are using smartphones. Due to the courtesy of such massive coverage, the marketers always urge to seek the […]
Almost 70% of Smartphone Users Expect to Use Mobile Pay in 2017
Digital trends publications have predicted that 6.1 billion people will be using smartphones by 2020, which is more than two thirds of the world’s population. As a result, advertisers are jumping on opportunities to connect mobile users to their brand. With a single click of a button, consumers can easily order products, call a company, […]
Christmas Lights Business Thrives Using Christmas Text Messages
Today, it’s officially 112 degrees in the desert, and the thoughts of sipping eggnog (spiked of course) by the fire, are dancing through my head. I know it’s still a long way off, but for some strange reason I’ve started thinking about Christmas! Why am I thinking of Christmas? Because I just interviewed Jonathan from […]
How One Car Wash Uses Text Message Marketing—and How to Do It Better
Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants, and thousands of retail stores. I find it fascinating how different businesses utilize text messages in their everyday work. Recently, […]
A Surefire Way to Market to Millennials
More than one-in-three American workers today is a millennial, giving this generation the largest share of the American workforce. To put their purchasing power into perspective, millennials (born between 1982 and 2000) now number 83.1 million in the U.S. and represent more than one-quarter of the nation’s population! So, you know what this means, don’t you? Many business […]
Insurance for Your Smartphones: Is It Really Worth It?
Does it pay to get insurance on your small business’s smartphones or tablets? It may or may not. I know that’s a lame, uncommitted answer. But it really does depend on the devices you own and other factors. Under some circumstances, insurance can save your small business a heap of money. In other situations, it […]
Smartphone Addict? Startling Facts About Mobile Use
Everywhere you look, people are glued to their smartphones. Whether you’re in a coffee shop, at a dinner party or walking down the street, chances are you’ll see someone intently engaged in their mobile phone. The average user now checks their smartphone 85 times each day. Mobile use has never been greater as we all […]
Note to Businesses: We’re All in eCommerce Now
One needn’t look any further than Amazon to bear witness to the growing power of eCommerce. This past holiday season offered up a spate of direct and anecdotal evidence to suggest that eCommerce in general, and mCommerce (mobile commerce) in particular, is on the rise and is quickly redefining the retail landscape. Research from Adobe […]
Bricks and Mortar Retailers: Survival of the Fittest
It isn’t easy being a bricks and mortar retailer these days. Many retailers feel they are fighting a losing battle with the growth of online retail. However, bricks and mortar retailers need to understand that the vast majority of sales are still made in-store. One interesting trend is the amount of people using their smartphone […]
