Do You Put Your Customers First?

I know. It’s not a common question. And, what does it mean anyway? Does it mean being customer-oriented, customer-focused, and having a customer-centric mindset with the people your business or organization serves? According to the new MarketingSherpa Customer Satisfaction Research Study, there’s a new term on the marketing scene called, “customer-first marketing” and it’s supposedly different…

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How’s Your Marketing Game Plan Going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If you aren’t hitting all your key metrics, maybe your marketing game plan is a little off. Rather than wait…

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5 Tips for When You’re Feeling Uninspired

Running a successful small business requires work ethic, creativity, organization and much more. With the amount of responsibility required to be an entrepreneur, it’s understandable if you occasionally lose focus. Instead of beating yourself up or accepting defeat, consider these five ways that you can tackle feeling uninspired, and turn it into constructive plans for…

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Are Your Sales Metrics Aligned with Your Business Strategy?

Not long ago, I spoke with a frustrated CEO. His company was doing OK, but somehow not meeting his expectations. Like many companies, the customers’ needs were changing quite profoundly. They were rapidly shifting their solution offerings to match customer needs and to compete. They were investing in new areas, had launched some products to…

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7 Excuses We Use That Crush Our Dreams

The emergence of so much change has many of us scratching our heads and feeling a bit overwhelmed. Just yesterday we were all chatting about “that” new social network called Facebook. We asked questions. Should we leap in? How much should you share? Is it a waste of time? Your favorite pair of pants Now…

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How Big Thinking Will Let You Achieve Big

Do you find yourself in a rut? Do you want to live a life you want for yourself rather than someone else mapping it out for you? To change your current situation, you need to think big. Only then can you achieve big. Here’s how: Make your own roadmap for your future: If you don’t…

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Business for Life Not Life for Business

We talk about work-life balance, in general terms, but here’s one simple thought that should always be there in the background: Your business exists to make your life better. Not vice-versa. Don’t sacrifice your life to make your business better. I got a lot of play on Twitter recently with this simple idea. And this post…

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What Do You Wish You’d Known Yesterday?

Wouldn’t it be great if there were no more digital or printed reports to tell us what happened in the past? I know. We need financial data for comparison, and to a degree—for planning. But we should be thinking of finding ways to make data available to us much earlier, when it is more meaningful…

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How to Communicate Your Company’s Vision to Your Employees

Your vision is exactly that: yours. Not everyone has the luxury of immediately understanding the strategy behind your decisions, but it’s important that your team grasps the deeper meaning behind their work. After all, how is your team supposed to think critically and be innovative if their perception of the work is misaligned? If you’re part…

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What About My Goals? A Time for Selfishness

I had a call from a frustrated sales person. He said, “Dave, I read your stuff all the time. You are relentless in focusing on the customer, their problems, and their goals. I get it, but I’m in trouble, I need to achieve my goals! That’s what I really care about!” I really get where…

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