How Does Your Business Shape Your Pricing?

As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next couple weeks, we’re going to talk about how you price and sell your services and what that says to your…

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How to Calculate Google Analytics Goal Values

While we might not always realize it, every website has a purpose for existing. Some websites are created to sell products and services, while others focus on providing content and information to site visitors. Many websites have more than one goal such as increasing sales leads and creating valuable content – like our Seer website. That’s why…

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What’s Your One Goal for Each Person on Your Team?

Too often, as managers, if we do coach, our coaching is ineffective. One of the key reasons is that we are unfocused on what we are trying to achieve with each person. What happens is that we see skills that need to be developed, new habits that need to be solidified, behaviors we need to…

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10 Truths About Content Marketing You Need to Know

It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed.…

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5 Ways to Manage Rapid Growth

Managing rapid growth can be a challenging and daunting task at times, as things are capable of unraveling at any moment in time. This is particularly true for startups as well as young, growth stage companies. There are several steps that you can take to ride out the storm and help to achieve a certain…

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Are Your Small Business Goals Too Low?

National “Reach as High as You Can” Day is on April 14, and no, it’s not a day to make you feel guilty about not doing your calisthenics. For small business owners, it’s a day to ask if your small business goals are what is holding you back. “How can my goals be holding me…

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Have You Set Your Life and Business Goals?

We’ve spent several weeks discussing your vision for success, and whether you could be the next Ford, Jobs or Musk. Now it’s time to make this more tangible, more real—by attaching personal goals to this vision we’ve created together for you. So, your vision tells the world what you want to be as you contemplate…

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