Posts Tagged ‘Partnerships’
Why Marriages and Businesses Fail: A Love Story
In his speeches about strengths and weaknesses, thought leader David Rendall frequently tells the story of Brenda, a detail-oriented young lady, who falls in love with Eddie, a free-spirited young man. Brenda is the consummate ringleader. She is a planner, a gifted organizer who manages every detail and thinks deeply about every decision. She’s the sexy…
Read More5 Things to Consider Before You Jump into a Partnership
Pooling your talent with someone else is not a bad idea. Many people do it because of the uncertain business climate, and there are many advantages of taking your business forward with a partner. The biggest benefit you have is that you’ll get an opportunity to enjoy shared resources and complementary talent to achieve your…
Read More7 Partner Relationships That Can Kill a Good Startup
Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of crisis, you may be tempted to take on the first person expressing interest as a co-founder. This would be a…
Read MorePress Release Partnerships: Worth the Effort?
Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And we rightly celebrate each such pairing, often with a mutual press release. And sometimes that’s all we end up doing. Call it a “press release partnership.” Or an opportunity missed. Or…
Read MoreNew IRS Filing Deadlines for Partnerships and C Corporations in 2017
The tax-filing deadlines for small business owners have traditionally remained the same for many years. More specifically, March 15 has been a longstanding date on the calendar for entrepreneurs who operate formal business entities across all fields. However, if you haven’t heard, the IRS has changed a few key due dates for certain business income…
Read MoreCan You Pierce Layers in Supplier–Customer Partnerships?
I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product development team of a critical supplier, one of “my” companies. The goal, the VP stated, was to “see if these guys are battle hardened veterans that have dealt with the real-world…
Read MoreDiscover the Yin and Yang of Marketing Alliances
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want to suggest…
Read MoreHow to Land Big-Name Contracts (Regardless of Your Company Size)
The secret to landing big contracts isn’t deeper pockets or more manpower—it’s getting prospects to trust you. Understanding this fact has not only helped our startup marketing company land on the Inc. 5000 list, but it has helped the roughly 2,000 small businesses we’ve coached to compete with the world’s largest financial institutions. Based on our experience, here are six ways…
Read More5 Partner-Specific Areas to Cover in a Written Partnership Agreement
When you first get your startup off the ground with a partner, it’s easy to feel like you’ll be in it together for the long run. But what happens when the dynamic begins to shift? One person may gradually devote less time and energy to the company, and the other may plan on taking it…
Read MoreWhich Lead Generation Techniques are Right for Your Company?
Leads (solid ones anyway) can be hard to come by. You know you need to up the ante in the lead gen department, but figuring out what works and what doesn’t isn’t easy. Particularly when you don’t have a handle on the options available to you. The secret formula for success is different for every…
Read More