Which Email Marketing Service Is Best?

Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter…

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6 Ways to Incorporate User-Generated Content in Email Campaigns

User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By curating UGC, marketers also decrease the amount of content they need to create in-house…

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Do Your Emails Have Deliverability Problems?

According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on…

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At This Critical Time, Are Your Emails Reaching Your Customers?

Many of us rely on emails to regularly communicate with our customers and prospects. But, how many of them are getting through? According to a new study by Validity’s latest annual Email Deliverability Benchmark report, inbox placement rates have declined in the US, with an average of 82% of promotional emails reaching the inbox in the fourth…

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Feeling Hemmed In? Avoid These Home Office Obstacles

It’s a dream for many. Working at home is something that everybody is somewhat envious of. But it’s not until they actually do it that they realize just how many obstacles there are. For anybody running a small business, it can be a necessity to work from home. And if you are in the process…

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Cold Emails Are Far From Dead — Here’s Why

Some people say cold emails are ghosts of what was once effective.  But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider.  First things first: let’s talk about how to not write a cold email.  The Wrong Way To Write A Cold Email…

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How to Replace Email with Texting for Team Communications

When seeking to better reach your company team members, consider strategically replacing emails with text communication. A recent study found that 60.8% of respondents ignore emails at work—that’s almost two thirds. Additionally, 30% of respondents indicated that they don’t check their email after they leave the office. If you’re looking to improve your company’s communication…

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