If you own a local business, you can take advantage of Small Business Saturday by launching a cost-effective email campaign to boost awareness of your brand and generate increased profits. The holidays are upon us, and they’re an essential time of year for retailers. American Express’s Small Business Saturday is your chance to take advantage […]
The History of Phishing and How to Remain Protected
Although the earliest forms of electronic mail trace back to 1965, e-mail was never intended to be secure. That is, however, because there was never anything to secure email from. The service of electronic mail lingered problem-free until the infancy of spam, and later, phishing. Today, 92% of malware is delivered via email; simultaneously, spam […]
Review: Hiver’s Enhanced Email Collaboration Platform
This year, Gmail celebrates its fifteenth birthday and 1.5 billion people around the world are currently using the tool. Over 4 million businesses now use G Suite. Every business needs a way to delegate emails within teams, so team members can keep track of who is doing what. But there is no easy way for […]
The Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point […]
Are You Annoying Your Email Prospects?
Even though email marketing has higher conversion rates than social media and search engine marketing combined (Wordstream), it isn’t a panacea marketing channel. It has pros and cons like any other tactic. Email Marketing Pros It’s relatively inexpensive. Some email service providers (ESPs) offer free services if you have fewer than their maximum limit. And, […]
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You could buy an entire HOUSE from the catalogue! At the time, it was so revolutionary that many people called for […]
Top 5 Business Communication Tools in the Modern Workplace
Technology has not only transformed the way we connect with others in our private lives, it has also dramatically reshaped how we communicate at work. With globalization and the emergence of “anywhere workers,” leveraging business communication tools that can enhance productivity, improve efficiency, foster collaboration, and build team culture has become increasingly important in the […]
Know How to Leverage Email Segmentation? Here Are 4 Ways
Email is sometimes viewed as a necessary evil in an office environment. While it’s a valuable tool to communicate between team members and clients, most people are not excited to check their inbox. You probably have more than a few spam emails sitting in your inbox right now! The attitude around receiving mail is a […]
3 Ways Sales Pros Can Leverage Technology to Build Pipeline and Close More Deals
Technology makes it easy for sales teams to connect with prospects without having to leave their desk. Today’s sales reps can build their pipelines faster, close deals easier, and even send gifts to clients at the push of a button. A good technology stack is critical to build a solid pipeline of qualified leads and […]
You Were Phished: What Happens Next?
It’s safe to say a majority of email users, particularly those part of a small to medium sized business, have been targeted by phishing scams. Everyone around the world engaging in online activity is a potential target for a phishing scam. These digital cons have become so common, most of us wake up to more […]