Email hygiene is the process of verifying invalid emails in your mailing list regularly for removal. It’s also called list scrubbing and involves removing inactive users as well. Scrubbing is very important because it improves your campaign engagement rates and keeps them high. Without following proper email hygiene, you’ll keep on sending emails to disinterested, […]
4 Top Ways to Implement Your New Email Marketing Campaign
To be successful at email marketing, which, to this day, remains the cheapest way of advertising, you’ll need to come up with a viable strategy, starting with proper research. It is no brainer that sending emails only to target audiences and only at the right intervals is a prerequisite for long-term success. What many people […]
Conflicting Figures Show Mixed Email Marketing Sector Going Forward
Technology journalists have been predicting the death of email marketing for what seems like years now. Regardless of what reporters claim, however, you can be sure that the ecommerce industry as a whole will be making millions if not billions off email marketing campaigns in 2021. You can also be sure that an overwhelming majority […]
Want Your Drip Email Campaign to Convert? Here’s How
Email drip campaigns are one of the most effective ways to provide valuable information to your target audience with the purpose of customer conversion. Drip campaigns are applicable as both sales funnels as well as marketing funnels. To put this in other words, you can reach both cold and warm prospects with this strategy. Drip […]
5 Easy Ways To Move Customers From Email To Text Message Lists
Author’s Note: Moving prospects and customers from your email list to text message list has been a big question in the last few weeks. This article was first published in 2016… so we pulled it from the archive, updated it, added new content, and hope you find it useful! This past week I received a […]
Which Email Marketing Service Is Best?
Businesses see a 4,400% return of investment (ROI) on every one dollar spent marketing through email. Although the Internet has deemed email “dead,” that 4,400% ROI translates into 45 USD. Knowing that, it seems email is actually more alive than it’s ever been. At present, email marketing acquires 40x more customers than Facebook and Twitter […]
6 Ways to Incorporate User-Generated Content in Email Campaigns
User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that brands share on their accounts. By curating UGC, marketers also decrease the amount of content they need to create in-house […]
Do Your Emails Have Deliverability Problems?
According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on […]
4 Reasons Why So Many Businesses Fail in the First 10 Years
Did you know that half of businesses never make it past the five-year mark? Start-up life might seem glamorous at first, but at the same time, 70% of businesses fail within the first 10 years. If you are a business that has employees, then you should be alarmed by this. Business failure is a harsh […]
At This Critical Time, Are Your Emails Reaching Your Customers?
Many of us rely on emails to regularly communicate with our customers and prospects. But, how many of them are getting through? According to a new study by Validity’s latest annual Email Deliverability Benchmark report, inbox placement rates have declined in the US, with an average of 82% of promotional emails reaching the inbox in the fourth […]
