Technology makes it easy for sales teams to connect with prospects without having to leave their desk. Today’s sales reps can build their pipelines faster, close deals easier, and even send gifts to clients at the push of a button. A good technology stack is critical to build a solid pipeline of qualified leads and […]
You Were Phished: What Happens Next?
It’s safe to say a majority of email users, particularly those part of a small to medium sized business, have been targeted by phishing scams. Everyone around the world engaging in online activity is a potential target for a phishing scam. These digital cons have become so common, most of us wake up to more […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro Opinion reports that 77% of consumers want personalized content. In a world inundated with constant information, it makes sense that […]
3 Different Ways to Add Videos to Email Marketing
Have you tried to incorporate videos into the marketing emails that you send out? It can boost their effectiveness, and lead to higher conversion rates if you do. The one problem that you may face is that adding videos to email marketing isn’t as easy as it sounds. While there are a few ways it […]
Are Your Emails Getting Delivered to Your Lists?
There’s some good news on the email marketing front. Email deliverability rates are improving! According to a recent Return Path study, 2018 Deliverability Benchmark, inbox placement (85%) rose five percentage points globally, compared to the previous 12-month period (80%). But it cautions email marketers – there are still 15% of emails that still fail to reach the inbox. First, […]
How to Choose the Best Email Provider for Your Business
If you’re like most small business owners, you’re probably super dependent on email to keep in touch with clients, suppliers, and employees. That’s why choosing the right email provider is crucial. Make the wrong choice and your email service could go down, causing your business operations to come to a halt. Here are some things […]
Build Your Email List
If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video, etc. Over the next few posts, I’m going to tackle these suggested resolutions one by one and help you map out how you can crush each one in 2019. In case […]
The Easy Way to Find Any Email (and Improve Your Inbox Organization)
We’ve all had the experience of losing an important email. You can’t find it in your inbox, in any of the folders you might have put it in, and it doesn’t appear to be in your deleted items. In some cases, you might be able to retrieve the information by simply asking for it, but […]
