Email List Hygiene is Key to High Deliverability. Here’s Why.

how-procrastination-cost-me-72-800-email-subscribers

Email marketing is a people business. It’s all about making connections and nurturing them to create long-lasting relationships that bear fruit for both the customer and your brand. In this way, it is not unlike other forms of marketing. However, email marketing stands alone in its absolute reliance on trust. After all, email is notably…

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How to Better Optimize Email for Your Company

sending-unsubscribed-email-hurts-your-brand

Are you managing your company email to the best of your abilities? Sometimes communication can get lost in translation, or your inbox is full, and you’re not sure how to respond to every message. You end up wasting time at work and falling behind on your projects. The good news is that you don’t have…

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6 Practical Tips to Organize Your Gmail Inbox

To this day, Gmail remains one of the most popular email services worldwide, with over 1.8 billion users. The number is significant, but it’s even more significant to compare the rise in the service’s popularity. Namely, in mid-2015, Gmail had just 900 million users. Statista’s stats show that there were ca. 4.03 billion email users…

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19 Hacks to Make Email More Productive

How we opt to use email is a very important part of both our business and personal lives. Not only do we have to find the right email client and the best Gmail apps for our specific needs, but there’s the overall management of the inbox. In theory, that may seem simple, but for anyone…

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Dear Outlook And Gmail Developers…

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Dear Outlook, Gmail, and developers of all email systems. I have a feature request. Actually, it’s a feature removal request. I think it will improve the productivity of all email users, and how they value your tools. Please remove the “Reply All,” feature. I’m just about to join a meeting of more than 300 people.…

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6 Things Businesses Should Do To Keep Their Email List Clean

Email hygiene is the process of verifying invalid emails in your mailing list regularly for removal. It’s also called list scrubbing and involves removing inactive users as well. Scrubbing is very important because it improves your campaign engagement rates and keeps them high. Without following proper email hygiene, you’ll keep on sending emails to disinterested,…

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4 Top Ways to Implement Your New Email Marketing Campaign

To be successful at email marketing, which, to this day, remains the cheapest way of advertising, you’ll need to come up with a viable strategy, starting with proper research. It is no brainer that sending emails only to target audiences and only at the right intervals is a prerequisite for long-term success. What many people…

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Want Your Drip Email Campaign to Convert? Here’s How

Email drip campaigns are one of the most effective ways to provide valuable information to your target audience with the purpose of customer conversion. Drip campaigns are applicable as both sales funnels as well as marketing funnels. To put this in other words, you can reach both cold and warm prospects with this strategy. Drip…

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