The goal of every business owner is to maximize profits using all acceptable means. If you own a property valuation business you should join the bandwagon. There are endless ways to ensure that your business is outperforming your competitors. All in all, your focus should be on attracting and retaining new customers. Those customers may […]
Feeling Hemmed In? Avoid These Home Office Obstacles
It’s a dream for many. Working at home is something that everybody is somewhat envious of. But it’s not until they actually do it that they realize just how many obstacles there are. For anybody running a small business, it can be a necessity to work from home. And if you are in the process […]
Cold Emails Are Far From Dead — Here’s Why
Some people say cold emails are ghosts of what was once effective. But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider. First things first: let’s talk about how to not write a cold email. The Wrong Way To Write A Cold Email […]
How to Replace Email with Texting for Team Communications
When seeking to better reach your company team members, consider strategically replacing emails with text communication. A recent study found that 60.8% of respondents ignore emails at work—that’s almost two thirds. Additionally, 30% of respondents indicated that they don’t check their email after they leave the office. If you’re looking to improve your company’s communication […]
Why Video Explanations Are More Impactful Than Emails
Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing, short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity. They’re not always the answer, but here are some examples for […]
5 Email Marketing Strategies to Succeed on Small Business Saturday
If you own a local business, you can take advantage of Small Business Saturday by launching a cost-effective email campaign to boost awareness of your brand and generate increased profits. The holidays are upon us, and they’re an essential time of year for retailers. American Express’s Small Business Saturday is your chance to take advantage […]
The History of Phishing and How to Remain Protected
Although the earliest forms of electronic mail trace back to 1965, e-mail was never intended to be secure. That is, however, because there was never anything to secure email from. The service of electronic mail lingered problem-free until the infancy of spam, and later, phishing. Today, 92% of malware is delivered via email; simultaneously, spam […]
Review: Hiver’s Enhanced Email Collaboration Platform
This year, Gmail celebrates its fifteenth birthday and 1.5 billion people around the world are currently using the tool. Over 4 million businesses now use G Suite. Every business needs a way to delegate emails within teams, so team members can keep track of who is doing what. But there is no easy way for […]
The Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point […]
Are You Annoying Your Email Prospects?
Even though email marketing has higher conversion rates than social media and search engine marketing combined (Wordstream), it isn’t a panacea marketing channel. It has pros and cons like any other tactic. Email Marketing Pros It’s relatively inexpensive. Some email service providers (ESPs) offer free services if you have fewer than their maximum limit. And, […]
