Business owners and managers are scrambling to digitize their operations and equip their workforce with the tech literacy they need to thrive during Covid-19 and beyond. But many are stumbling or failing outright when it comes to introducing new software to their workers. Thanks to shoddy introduction strategies, a failure to follow up on initial […]
Digital Strategy
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing […]
How to Turn Your One-Trick Social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like Michelangelo in the Sistine Chapel. Checking Google Analytics a few weeks later, you are shocked to find that the flow of social media traffic has slowed, and […]
