Impact of Visually Appealing Websites on Branding

The aesthetic impact of a website should be tailored to draw in visitors and convince them that the business that the site represents is reliable and reputable. This is clearly relevant from a branding perspective, although there are different tactics to consider and approaches to try out when it comes to designing the look and…

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Your Company’s Reputation=Your Reputation

People associate companies with their owners now more than ever. In the past, you might not have been able to tell who ran the world’s largest businesses, but now they are even more famous than a lot of celebrities. The likes of Jeff Bezos, Bill Gates and Elon Musk are all well-known figures in their…

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10 Tips On Selling Yourself As Well As Your Startup

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more…

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Did You Know? Minimalism is a Trending Brand Strategy

Design is a very important aspect of a brand strategy. After all, it’s through the design of a business website, logo, and so on, that the brand can become memorable and recognizable among its target audience. Of course, just like with any other creative industry, there are plenty of interesting design trends, but there’s just…

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5 Important Tips to Build Your Brand During The Pandemic

The public health crisis is hitting business owners hard, and many of them have discovered that financial relief from the federal government isn’t likely to materialize anytime soon. Brands have thus been left to fend for themselves during the pandemic, which has frustrated many entrepreneurs and marketing gurus who are struggling to find ways to…

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Small Businesses Can Get Big Results With Digital Signage

Customers around the world are embracing a digital ecosystem for their retail and service experiences.  This is in large part because of the prevalence of online retailers, giant corporations, and app-based service providers. That’s why it’s important for small businesses to embrace digital technologies to stay relevant in an already crowded marketplace. And a key…

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Boost Your Brand Image with Better Eco-Credentials

When it comes to sustainability, businesses are beginning to realize that there’s much more to going green than simply slapping an organic label onto products or using a few happy animal images in their branding. The practice of greenwashing is still very real, and as the call for increased sustainability and responsibility in businesses of…

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5 Ways an SEO Agency Benefits Your Business

Search engine optimization (SEO) has been around for many years and has evolved many times over to keep up with changes in search engine algorithms, digital technology and consumer behaviors. But despite all the changes, one thing remains constant: your business absolutely needs to use an expert SEO agency in order to maximize your results…

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