5 Best Ways to Get Your Brand Noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications strategy in 2015.
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What is Content Curation and Why Do You Need It?

Content curation is a digital marketing strategy that is becoming increasingly popular with small businesses. Adopted by a number of websites and blogs, it is a simple but effective way that your business can improve both its social outreach and its online presence.
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Are You Social Sharing to Your Best Advantage?

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure by choosing the best social networks, the best way to communicate and even the best time of day.
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5 Crucial Tools to Improve Your Content Marketing

It’s truly the digital age, and this has greatly changed the way we share news, connect with others, and discover new products. The use of social networking websites such as Twitter and Facebook is prevalent all over the globe, with other websites such as Buzzfeed and Flickr gaining more popularity.
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Redesigning Your Blog: Top 3 Pitfalls to Avoid

It’s no wonder why people are moving from Flash to HyperText Markup Language (HTML) 5 for their websites or blogs. The fifth version of HTML not only supports text and links, but also multimedia enhancements such as video, audio, music, and graphics.
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3 Tips to Increase Brand Identity

The struggle to make a name online sometimes feels like a full-fledged war. And the battle is even tougher for a small business. So in order to survive, small businesses need to increase their brand value.
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Are You Focused?

Achieving your dreams requires a focused vision that is not distracted by every barking dog. Every seeming opportunity is not an opportunity.
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The New Brand Benefit

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.
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Secrets of a Killer Blog Post: References

It might seem like you’re simply sharing some interesting or useful information with your readers. But the truth is, you’re doing much more than that; every blog post you write not only delivers content to your audience, but also shapes their perception of you, your brand, and your authority and expertise.
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