Top 5 Smart Home Systems to Improve Your Home Office
As technology advances, our need for quicker and more efficient products, capable of keeping up, increases. Currently, smart home systems are on the top of the list. Whether you need a hands-free voice-activated device to lock all your doors or you want to control your thermostat from an integrated app on your phone, here are…
Read MoreContent Marketing is More Important Than Ever: Here Are 5 Reasons Why
The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and…
Read MoreThe Name Game: How the Right Name Can Revolutionize a Product
What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that you are identified by your audience. This means it is one of the most difficult and important things to come up with. Whether you are about to launch a start-up or…
Read MoreThe Ultimate Guide to Hiring a Software Developer
Interviewing and hiring experienced software developers is more of an art than it is a science. In fact, advanced software developers may soon be among the most valuable and sought after employees for most businesses, including software development companies. However, finding exceptional software engineers can be extremely difficult since you have to explore a candidate’s…
Read MoreBest Practices for Delegation
Successful delegation becomes possible when operations are consistent, proactive, and, most importantly, when decisions do not only rely on one person’s perspective. The CEO may have started their business, but it takes a team to drive it to the next level. This poses a unique challenge for the entrepreneur who has likely gotten used to…
Read MoreA Brief Overview on How Tax Reform Affects Choice of Entity
The Tax Cuts and Jobs Act (TCJA), signed by President Trump in Dec. 2017, has significant implications for how businesses will assess the choice of entity. Prior to reform, partnerships were a very common choice of entity, but with the new provisions in TCJA, the C corporation has become an appealing option once again (but…
Read More5 Ways to Build Your Small Business Brand with Engaging Stories and Watch It Grow
Local small businesses need publicity too, even with a non-existent budget. The good news is, branding opportunities are abundant both online and offline. All you need is to write and tell engaging stories. And if you think you can’t write, don’t be too hard on yourself. New technologies can make a huge difference. In this…
Read MoreHow to Cultivate an Authentic Social Media Presence
It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers. However, a lot of businesses get it wrong when it comes to the way they post and act online. The most crucial piece of your social media strategy is authenticity. “Authentic…
Read MoreThe Importance of Setbacks
Too often, we get caught up in the rush of everyday life. The press of everyday activity, the constant intrusion and interruptions drive what we do. These become standard, we go on autopilot—even as a coping mechanism. Most important we stop paying attention, we stop being present. This doesn’t mean we aren’t accomplishing things. The…
Read MoreThe 5 Most Important Shop Fittings for Small Businesses
As a small business owner, you have a significant number of challenges to meet, particularly when it comes to planning and laying out your storefront. You need to make sure that there’s adequate room for customers to walk and browse. You need to meet requirements where disability access is concerned. You also need to display…
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