The Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what engagement means to them based off defined goals and strategies. However, some…
Read MoreDon’t Make These 5 Huge Blunders When Investing in Real Estate
Real estate investing is one of the biggest business and investing crazes of the century. Prominent investors often use real estate to diversify their portfolios. It’s also a stable, profitable venture that beginning realtors can use. But it’s not as easy as many get-rich-schemers would have you believe. Real estate investing is a complex business…
Read MoreDo You Make Any of These 5 Common Management Mistakes?
Nobody’s perfect. Especially where small businesses are concerned, even the best managers make mistakes. Today, we’re going to talk about the blunders that are made more often than any other—and how you can avoid making them yourself. You take a lot of pride in your management position. As you should—leadership isn’t something just anybody can…
Read MoreHow to Get Verified on Social Media
A verified account, page, or profile is essential for brands, businesses, public figures and organizations that are on different social media platforms. It gives more credibility, which translates to trust and legitimacy of an entity. Popular social media platforms such as Facebook, Instagram, Twitter, Snapchat, and others provide a checkmark that is either blue or…
Read MoreAre You Thinking of the End Game When Managing Your Business?
Ever think about growing your business with the plan to sell it someday, cashing in on your hard-earned work over the years? Or if you’re an employee with stock options, are you aware of the increases in value you can make with your efforts? Then again, you may be an architect or doctor or other…
Read More3 Habits All Entrepreneurs Need to Develop
Entrepreneurs are independent by nature. It’s your drive that made it possible for you to achieve your dream, and you’ve had to work to make sure nothing gets in the way of that. However, this drive isn’t enough. The path you’ve chosen is anything but easy, and you’re going to need to develop these 3…
Read MoreTips for Working with or Managing Remote Teams
Here at Seer, we are no strangers to working with people around the country. Many of our clients aren’t based in Philly or San Diego, and as we grow our team, many of our employees aren’t either. We realized that sometimes, the best folks we could work with aren’t in Philly or San Diego, so…
Read MoreSolid Bookkeeping for Solid Finances
Don’t have time for keeping the books on your business? Better think again. Practicing good bookkeeping can make all the difference between a business that succeeds and one that flounders in the doldrums. Here’s how solid bookkeeping practices can help your business realize solid finances year after year. Solid Bookkeeping Keeps Your Business on Track…
Read More5 Steps for Protecting Yourself from Copyright Infringement
As an artist or entrepreneur, one of the most dreaded obstacles you may face is someone stealing your work. Copyright infringement is common and can be a massive disruption to a business or career. If it happens to you, be prepared to tackle it head on. These five critical steps will help you keep your…
Read MoreDon’t Ignore These 4 Basics to Spend Your Marketing Budget the Right Way
Companies allot a budget for marketing depending on how much they are willing to pay. Big companies invest in advertising because they know they will reap enormous benefits in the end. They are also capable of paying for ads, and they are willing to spend a lot of money. But advertising is not a luxury…
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