Startup
One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
The Biggest Problem with No Isn’t the No
One thing that keeps a potentially great entrepreneur or salesperson from succeeding is the word “no.” Hearing that word endlessly when just starting out can be debilitating—but, not necessarily for the reason we might think.
Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
Entrepreneurs Dot No Easily Retire
So you’ve successfully sold your business and have received enough money from the sale to become financially independent, no longer having to work for a living.
Franchise Words: Advertising Fee
The advertising fee pays for the ad campaigns and advertising to promote the franchise. One of the most important times for a system’s advertising efforts is during the grand opening of the franchise.
Project Cash Flow, Not Just Profit, During Start-Up
Business plans that I see often show three to five years of projections, demonstrating profitability at the end of so many months of operation. Most every one of these uses an accrual basis for determining break-even, never attempting to predict the cash impact of major items.
Should Celebrities Sway You When You Choose a Franchise?
Having a dynamic celebrity like Emmitt Smith to build a franchise’s brand awareness can do wonders for a company. People who respect celebrities like Smith easily see the value of a celebrity brand ambassador for a franchise like Good Feet.
How to Outline Your Business Plan
A business plan outline is designed to take the stress out of writing your plan. Yes, every small business should have a plan. If you don’t, it’s like trying to drive to an unknown destination without a road map. It’s highly unlikely you’ll get there in one piece.
3 Ways to Fund Your New Startup
Knowing the most common funding options gives you the foundation you need to develop your customized fundraising strategy. So here is a quick(ish) overview of the most common funding types for early-stage startups.
5 Franchising Myths Perpetuated by Your Neighbor
Below, we tackle five kinds of myths about franchising that are fairly common, and which we are set to debunk. Do you feel that you’re ready to get started?
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