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The Psychology of Color in Marketing

By: Elaine Fogel

 

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If your digital and traditional marketing communications uses red as the main color, watch out! Even though red represents passion, excitement, and power, it also spells danger. Use it as an accent only.

 
Did you know that using gray, beige, and tan in your graphic design represent conservatism and piety, yet can be perceived as dull? And, white is associated with sterility and simplicity?
 
Colors play an important role in brand identity for any organization. We are all psychologically affected by color.
 
Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.
 
Here’s an excellent infographic on the psychology of color from TechKing. Keep it as a resource for marketing your business or nonprofit.
 
Color Infographic2
 
This article was originally published by Elaine Fogel
 
Published: November 19, 2013
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