3 Tips for Creating Content That Speaks to the Reader
When it comes to content marketing, it’s important to get out of the sales mindset in order to reach a wide audience and create a genuine interest in the niche that you are promoting. Of…
Choose the Right Franchise Relationship for You
Franchises are growing so much that you can probably find a franchise option for almost any kind of business you’re interested in these days. In fact, you can probably find multiple options. If you’ve made…
Is Pain Your Path to Success?
As a child I struggled to breathe. For days I would lie in bed and fight for every inch of breath. I almost thought of it as normal. Waking up and trying to drag air…
Market Research in a Digital Age
Market research is as old as marketing itself, but conducting market research in the digital age presents unique challenges. As the experts in this graphic outline, it is vital for small business owners to do…
3 Buyer Questions Your Testimonial Video Should Answer
There is no denying that video is one of the absolute best ways to convey a marketing message. The combination of image and audio stirs the senses and encourages message absorption. Many companies are beginning to…
Why Start a Business When You Can Buy One?
Many of us dream of starting a business and becoming masters of our own destinies. However, with the endless negative statistics on start-up failure rates, it’s little wonder that we put those dreams aside and…
9 Smart Yet Simple Ways to Organize Your Office
Nothing can derail a workday faster than misplacing a critical document right before a big meeting. And here’s the sour cherry on top of that frustrating work moment: messy offices provoke more than short-term stresses….
4 Things You Should Know About Opening a Restaurant
Whether you’re an amateur foodie or consider yourself a professional connoisseur, if you’re considering opening a restaurant there are a few factors you really need to think about. While it can be exciting and enticing…
A Comprehensive Guide to Creating a Solid Business Plan
In order to create a successful company, you need a solid business plan. Some people try to skip this step and jump right into the nuts and bolts of starting a business. Others think that…
5 Relatively Inexpensive Ways to Do PR in Small Business
A PR company can be one of the best, and most expensive investments to your business. When you’re first getting started, or you’re bootstrapped for cash, a third-party expert to handle these communications is tough…
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