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Market Research in a Digital Age

By: SmallBizClub


Market Research in a Digital Age

Market research is as old as marketing itself, but conducting market research in the digital age presents unique challenges. As the experts in this graphic outline, it is vital for small business owners to do market research in order to stay ahead of the competition. From the rapid growth of modern market research methods to how digital trends are shaping their future, here is your guide to conducting research for your SME.

Market Research Infographic

Author: Neil Cary is the fouNeil Carynder of Surveygoo, an online survey company. Neil is a market researcher with more than 20 years’ experience managing complex surveys. He decided to create a simple cloud based survey tool which would allow users to script their own surveys, and target consumer audiences, drawn from quality assured, responsive research panels. Thus Surveygoo was born!

Published: December 23, 2015

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SmallBizClub.com is dedicated to providing small businesses and entrepreneurs the information and resources they need to start, run, and grow their businesses. The publication was founded by successful entrepreneur and NFL Hall of Fame QB Fran Tarkenton. We bring you the most insightful thinking from industry leaders, veteran business owners, and fellow entrepreneurs. Follow us on Facebook, Twitter, and LinkedIn.

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