Market Research in a Digital Age

Market research is as old as marketing itself, but conducting market research in the digital age presents unique challenges. As the experts in this graphic outline, it is vital for small business owners to do market research in order to stay ahead of the competition. From the rapid growth of modern market research methods to how digital trends are shaping their future, here is your guide to conducting research for your SME.

Author: Neil Cary is the founder of Surveygoo, an online survey company. Neil is a market researcher with more than 20 years’ experience managing complex surveys. He decided to create a simple cloud based survey tool which would allow users to script their own surveys, and target consumer audiences, drawn from quality assured, responsive research panels. Thus Surveygoo was born!