10 Tried-and-True Strategies for Funding New Ventures
One of the most frequent questions I get as a mentor to entrepreneurs is “How do I find the money to start my business?” I always answer that there isn’t any magic, and contrary to…
Closing the Deal with a New Franchisee: 5 Reasons Deals Blow Up
Frustration runs prevalent when, as a franchisor, you invest a lot of time and money courting a prospective franchisee only to have the deal blow up in the final stages. Having worked with new franchises…
Your Brand as Bait
With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious reason is selling something. A strong well-defined brand attracts customers and…
When Good Beer = Clean Oceans
Saltwater Brewery was started just under 3 years ago when a group of friends from Florida decided to pursue their combined passion for beer and the ocean. Chris Gove, the founder of the company, was…
5 Steps to Maximizing Your Startup Cash Flow Runway
Cash flow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you…
Small Biz Interviews: The Parachute Principle
It makes sense that Ariel Kaye moved to LA from The City That Never Sleeps to launch her direct-to-consumer bedding line Parachute. After a decade embedded in the New York City ad world, Kaye decamped…
5 Valuable Tips for Startups Harnessing Social Media
Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on a shoestring budget. Luckily, most of us today have dipped a…
Registering & Filing: Choosing Which States to File In
The temptation to go national out of the gate when launching a new franchise will be strong. If you haven’t filed in a registration or filing state, you are not allowed to talk to interested…
Top 10 Restaurant Marketing Blogs to Follow in 2016
As an independent restaurateur, we are always trying to find resources that can help us improve our operation. However, we don’t always have the time needed or wanted to search for these resources. So I…
5 Offline Marketing Tips That Could Save Your Startup
No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the aforementioned or the latter, they are just some of…
Top Articles in This Category
