Running your business is an exhausting, all-day-every-day enterprise. You have so many things to do—from the central task of finding more customers to the ins and outs of day-to-day operations. And it’s especially true for a small business, where you don’t have a huge staff of people to spread the tasks around. With so much to do, how do you make time for strategic planning?
Small business entrepreneurs must have a plan. No matter how smart you are, a plan will give direction to your activities, helping you focus toward specific goals instead of performing a multitude of unrelated activities that might counteract one another. Your business actions should be working together.
Les Trachtman, an experienced entrepreneur and COO at Force 3, described how he found that many entrepreneurs don’t make enough time for strategic thinking and planning. Without strategic planning, he says, “You might be working day and night and wake up one day to realize, perhaps painfully, that the business or life you set out to create is headed straight off a cliff.”
He offers five tips to help improve your strategic planning:
Put Your Goals in Writing
Make Strategic Planning a Major Part of Your Day
Plan for Multiple Outcomes
Join an Accountability Group