Marketing Your New Business
The Right Marketing for a New Business Costs Least
The case for zero paid media as the new marketing model was highlighted in a recent book, “Z.E.R.O.” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms.
5 Things That Determine Your Return on Investment
There are whole number of reasons why you and many other companies like you might desire a closer look at their branding. These reasons each carry with them an expectation for ROI.
Customer Development: A Test for Survival
Minimum viable product. MVP is today’s startup’s favorite acronym, as it should be. Building an MVP is all about speed. You have the opportunity to get your product out, in the shortest time possible, to the people who will be using it: your customers.
Learning to Tell Your Brand Story
A conversation is the currency of everyday business. But why is it sometimes that you have to sit and listen to someone and be bored out of your mind?
5 Tips for Naming Your New Business
First impressions count for a lot in the business world, and often the first impression a customer or client will have of your business, is your company name.
How to Use Sneaky “Psychic Powers” to Validate Your Business Idea
When you start a new business, you have to know what product your potential clients want first — then, you can build it. And even more importantly than simply knowing what they want, you have to know what makes your service/product/idea DIFFERENT.
How to Make PR Work for Your Small Business
You don’t have a whole department for press relations; you probably don’t even have one person dedicated to PR at all. Instead, you have to spread your time out and get press releases written and distributed with a limited amount of time and effort.
Understand Your Business: Value Proposition 101
Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.
A Good Label Does Your Marketing for You
“First impression is the last impression.” – This proverb applies well to cosmetic products. If you are dealing with cosmetic items, you have to make sure that your products create a good first impression in the minds of your prospective customers.
The Impact of Packaging [Infographic]
Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.
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