If you could make your business visible to local shoppers at the exact moment they’re searching for the products or services you offer, would you be interested? Well, of course you would! Google Ads certainly isn’t new and your business might even be running campaigns already. However, we see the same Google Ads mistakes over […]
Online Marketing
Social Media Fails During a Crisis
Social media has changed the way we learn about, share and react to big events—good or bad. We rush to it to celebrate but we also rush to it when the world is in danger or a tragedy has occurred, whether it’s a natural disaster like Hurricane Sandy or acts of terror like the shootings […]
Is Your Small Business Missing Out by Not Being on Instagram?
Instagram is no longer just the latest trend. With over a billion monthly users, its popularity is second only to Facebook—its parent company. If you have time to put the effort into building your presence, it is among the least expensive advertising available. The platform allows for highly targeted marketing, so theoretically, everyone who sees […]
A Well-Rounded SEO Strategy Will Bring Lasting Results
What can a well-rounded SEO strategy do for you? A diversified SEO strategy will prevent your online rankings from taking a fall because of an unfavorable search engine algorithm update. It also enables more scope for organic traffic from different sources. SEO is not stagnant. It evolves. When it does, you must be ready to […]
20 SEO Tips Your Business Can Use Today
Is your business struggling to get noticed in the search results on Google and Bing? It might be because you have never used SEO techniques or perhaps you have and never got any progress with it. Perhaps you never gave it time or you may have decided to fast track and buy links which has […]
3 Reasons Analytics Help Business
When you’re running a small business, you’re constantly looking for ways to save time, without cutting quality. One area where businesses often struggle is finding the time to engage with their audience through social media. While they may do what’s necessary with some tweeting, post creation and so on, the battle is lost when it […]
Red Flags Pointing to Black Hat SEO
The penalties for black hat SEO far exceed any short-term gains. You’re probably asking, “What is black hat SEO”? Black hat SEO is a set of practices that increases a website’s ranking on Google and other search engines. It’s done in such a way that violate the search engines rules and best practices. Whether you […]
How Your Local Business Lands in Google’s Map Box
With mobile search and voice search, landing in the map box is imperative for a local business. To be seen by prospects on the internet, local businesses need to embrace local SEO. Even if you can’t compete with the big brands and their huge marketing budgets, you can use local SEO to level the playing […]
How to Grow Your Small Business with Online Reviews
Every time a consumer searches for a product online, they encounter review sites that tell them which products are best or which companies are the most reliable. They see how your small business measures up to its competitors in price, quality, customer service, and anything else previous customers want to share about their experience with […]
The Value in Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on its own, but act as a top part of the funnel for a new customer or a […]
