Google Discover is not only changing the way users find information, but it’s changing the organic search landscape as well. The re-branded Google Feed is essentially a query-less search, providing users with results before a search query is entered. However, before diving into the implications of Google Discover’s roll out, it’s important to understand how […]
Online Marketing
4 Tricks to Improve Your Online Reputation
Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are necessary for SEO to work properly. They might not know that SEO also can affect their reputation online. If customers post negative reviews, those reviews are searchable and will be harmful […]
Should Your Brand Be on Instagram?
A while back, I wrote about some of the trends that I thought would be shaping marketing in 2019. Visuals and video were among the tactics I said we would all be wise to explore in the coming year. I still know that’s the case and I thought we should take a more detailed look […]
Why a Great Web Experience Starts with a Wireframe
A good website is the front line of a business or brand. A user-friendly design can bring new customers, up your conversion rate, and give your users an overall satisfaction in their experience with your brand. A great website starts with a good wireframe, and here’s why. What is a Wireframe? A wireframe is a […]
How Charity Can Boost Your Local SEO
Many local businesses freely give to local charities or non-profits. They do so for many reasons: the cause is near and dear to them, an employee or family member benefits from the charity, or they simply want to be good corporate citizens. There can be a side benefit to giving to a local organization: enhanced […]
The 7 Best Instagram Tools for Massive Instagram Growth in 2019
If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize […]
New Update for Google Call-Only Ads Allows for Additional Lines of Text
Google recently announced a new feature that they are rolling out for call-only ads, allowing additional lines of text consisting of two 30-character headlines. Call-only ads are designed to encourage users to easily call your business directly from a mobile device’s SERP. When a potential customer clicks your ad, the ad will then place a call to […]
What Local Businesses Can Learn Through Google Algorithm Updates
For anyone with a business that depends on the internet for a sizable share of their customer base, the instability of their search ranking can be maddening. They’re first one day, next time they look they’re down to number 7, the next time up to 3 and the next time off the first page completely. […]
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications […]
UX Checklist Series: Form Design
From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications […]
