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Home / Archives for Sales and Marketing / Online Marketing

Online Marketing

What Does the Future of Web Domains Mean for Small Business?

Mar 5, 2020 By Christine Telyan

Since their conception, domain names have been a crucial part of growing a business’s online presence, no matter its size. Think of web domains like an address or postcode, but online. Getting a professional domain name is usually the first step on any company’s journey to attracting clients online, as well as developing a strong […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Domain, Internet, Website

Do This for SEO Before You Pay to Hire a Pro

Mar 2, 2020 By Philip Piletic

Serious site audits, link building and the like can be rather complicated. As a result, you might end up thinking that you must hire outside professional help. Don’t get into that rut. There are a number of smaller tasks you can tackle daily to always have a leg up on your competition. In fact, you […]

Filed Under: Online Marketing, Sales and Marketing, Software Tagged With: Links, mobile design, SEO

GMB Spam and Local Business: Fight Back!

Mar 2, 2020 By Elvin Web Marketing

GMB spam is on the increase but Google needs your help to combat it. Don’t you hate it? You work your tail off making sure that your company is in the Google 3-pack for your location and your go-to key phrases. Then one day a company you know to be despicable and dishonest shows up […]

Filed Under: Online Marketing Tagged With: Google+, Spam

Social Media Marketing for Small Businesses

Feb 28, 2020 By Catherine Olin

A big part of promoting yourself is staying up-to-date on current trends, including social media marketing for small businesses. Social media has evolved from just being a place where friends connect. Now it’s a marketing powerhouse for businesses small to large. To help you harness that power for your business, we’ve compiled a list of […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Social Marketing, Social Media

Your PPC Strategy Should Look Like This In 2020

Feb 25, 2020 By Jeremy Bowler

All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing campaign is the PPC (pay-per-click) ad. This type of ad is the most cost-effective as it’s essentially like an ambush […]

Filed Under: Advertising and Lead Generation, Online Marketing, Sales and Marketing Tagged With: Advertising, PPC, Social Media Marketing

Instagram’s Algorithm Update and How It Influences You

Feb 25, 2020 By Adhere Creative

Have you noticed a drop in your Instagram engagement lately? You’re not alone. All of us have been affected by new algorithm changes that have impacted engagement and changed the way businesses and users interface with their Instagram followers. Let’s run through the new algorithm update and outline a few tips to navigate Instagram. So […]

Filed Under: Online Marketing Tagged With: Instagram, Social Media

8 Tips for Redesigning Your Industrial Website

Feb 17, 2020 By Lexie Lu

Industrial websites tend to have a more serious tone and professional look than a cookie factory blog. Because you deal with manufacturing products or providing equipment that must remain reliable, your site needs to elicit confidence from those who visit it. If your design is outdated or doesn’t hit the right notes, then it’s probably […]

Filed Under: Online Marketing Tagged With: Industrial website, Website

SEO for a Local Target Audience

Feb 14, 2020 By Elvin Web Marketing

Pursuing a local target audience will get you the business you want with the lowest investment of time or money. A local SEO strategy, by default, focuses on a target audience. The audience may or may not be bound by geography. In any cases, your search engine optimization efforts should be directed at reaching out […]

Filed Under: Online Marketing Tagged With: Analytics, Google+, Local Search, SEO

So Your Business Has a YouTube Channel, What’s Next?

Feb 14, 2020 By SEER Interactive

What the Heck Do I Do With Our YouTube Channel? If you’re a larger business, your brand has likely created a YouTube channel at some point in time. You may have inherited this part of marketing or even contributed to the creation of a video, but how do you know if this video content is […]

Filed Under: Online Marketing Tagged With: Video, YouTube

Don’t Panic: A Traffic Decline Analysis Checklist and Toolbox

Jan 31, 2020 By SEER Interactive

Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to […]

Filed Under: Online Marketing Tagged With: Analytics, Data, Website

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