Research has it that unique audiences are the hardest to find. In fact a recent study showed that niche markets occupy only an eighth of the size of major consumer industries. This however should not dim your ambitions because this article entails how to effectively use SEO for niche markets. Reaching your specific target audience […]
Online Marketing
How eCommerce Sites Must Deal With Accessibility in the Age of Coronavirus
As more and more people are self-isolating or self-quarantining at home, the web has become even more essential. Everyone is (supposed to be) staying home until it is once again safe to return to our regular routines. For example, individuals who may have otherwise visited a physical store can no longer do so and must […]
How to Build a Blog and Drive Traffic to Your Site
Almost every business with an online presence should have a blog. A blog is one of the best ways to drive organic traffic to your website for very little expenditure and initial outlay. Utilizing your blog to pass on information about your company, explain upcoming offers and events, or just to offer some handy information […]
3 Terrible Reasons to Avoid Google Smart Bidding (and 8 Great Reasons to Use It)
Raise your hand if you’ve ever been on the fence about smart bidding When I began my digital marketing career in 2011, we thought we were doing “smart bidding” when we set a bid to $5.01 instead of $5.00; because you only need to beat your competitor’s bid by a penny, and we figured most […]
Need to Update Your Users? Google Optimize is Free
Using Google Optimize to Communicate Timely Changes to Your Business As COVID-19 continues to impact our way of living, it’s important to provide up-to-date communications on your website and share any areas of your business that are being impacted with your users. Google Optimize recently released a new feature to help you keep your customers […]
5 Digital Marketing Tips for Small Business for a Post-Coronavirus Environment
There’s no doubt about it, COVID-19 has impacted many people across the world, especially small businesses. However, many small business leaders simply don’t have the option of riding this virus out; they need to keep running their business somehow. Failure to do so can mean the closure of their doors for good. Thankfully some places […]
How to Build Backlinks in 2020 – The Do’s and the Absolute Don’ts
If you want to rank in Google you need backlinks. Google views these backlinks as votes of trust and, the more trusted your content is deemed, the more people will have access to it. What are backlinks? Backlinks are “inbound links” from one website to another. The more the merrier, right? Pages with a high […]
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether you are new to the industry, looking to learn more about SEO, or you’ve recently started working with an SEO […]
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment. Google has evolved and become more sophisticated over the years and is now able to process natural language making informed […]
6 Tips for Real-Time Digital Marketing During Special Events
Covid-19 has temporarily changed the way businesses hold special events. But even with online functions, managing and running a special event is a multi-faceted job with lots of moving parts and components. Most special events have a dedicated event management team consisting of professionals to manage these aspects. One particular point of running a successful […]
