From lead generation to online purchases, forms are everywhere. Unfortunately, nobody ever really wants to fill out a form, despite them being such a basic part of our online experience. A well-designed form helps to reduce the friction that stands between the user and what they want. On the flipside, a poorly-designed form can have serious implications […]
Online Marketing
Google Changing from Search Engine to Answer Engine
I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still coming in. She said, “Oh yes, we’re getting calls, just not as much traffic.” After we hung up, I thought […]
Google Changing from Search Engine to Answer Engine
I had a client call a couple weeks ago. She said, “John, I’ve watched our traffic over the last few weeks and it seems to be down.” I asked her if the calls were still coming in. She said, “Oh yes, we’re getting calls, just not as much traffic.” After we hung up, I thought […]
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider […]
5 Digital Marketing Trends Dominating Now
It’s always a good idea to plan out your marketing strategies ahead of taking action, but if you don’t understand what is happening in the world of digital marketing, you will not be able to achieve your goals. Here are some trends to spot: Artificial Intelligence If you aren’t using artificial intelligence, you should consider […]
How to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is […]
How to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is […]
SME Digital Marketing Trends in the UK in 2019
We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we thought we’d get the best response. This included LinkedIn, Twitter, Facebook and by using our network of fellow business professionals. […]
Why Your Small Business Should Start a WordPress Website
The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers—your customers—have a certain expectation for the availability of information. They want to unlock their smartphone, type a query or business name into Google, and decide whether or not they want […]
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common best practices as well as the conflicting information I discovered—beginning with the subject line for this post. I tested it […]
