Relationships

Building Your Personal Brand—Again

There’s a lot of discussion about how important it is for salespeople to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic,…

Does Your Business Need a Customer Appreciation Strategy?

It goes without saying that you appreciate your customers. Without them, you wouldn’t have a business to run. But do your customers know how much you appreciate them? It’s easy to get so caught up…

What is Networking?

In the “old days,” networking seemed to be about meeting people, learning about them, building a bit of a relationship. There was value in networking. Often, our networking may have been a passing meeting, a…

5 Reasons Business Leaders are Short on Relationships

If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the…

Do You Take Those Loyal, Key Customers for Granted?

Ok. We know that an executive’s job is not easy. Nor is there much time in a typical day for outreach of any kind. Especially in your growing company, you are drawn into daily process…

The New World of Co-Opetition

The relationships we establish, in business, are very complex and constantly changing. We have relationships with colleagues. At some point, we or colleagues may choose to go work someplace else—even our competition. We don’t, at…

How to Inspire Brand Loyalty with Purpose

Do you want your customers to love your brand? Would you like to break through the marketing clutter and inspire brand loyalty? Over the past few years, Americans have been making purchase decisions based on…

3 Ways to Engage Customers After the Sale

Conventional advice says it costs five times more to acquire a new customer than retain a current one. Yet companies often invest more time and energy into gaining new customers instead of keeping the ones…

Every Local Business Needs Review Cards

If you market your local business online, you need review cards. They stand out, they get noticed, they drum up more business. Ever searched for the best restaurant in your area? You’ll probably find that…

5 Networking Tactics for Introverted Professionals

Networking events can be an introvert’s worst nightmare. On one hand, they can be essential to success. On the other, however, they can be unfriendly reminders of an introvert’s individualistic nature. While most introverts don’t…

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