Advertising and Lead Generation

Increase Clicks and Reduce Costs with Responsive Display Ads

Display ads can help you promote your business when people are browsing online, watching videos, checking email, or using apps. They are a fantastic and cost-effective way to increase brand awareness and retarget previous website…

4 Ways to Generate Leads with Content Marketing

With Covid-19 decimating both supply and demand small businesses are continually finding it difficult to stay alive in these times of crisis. Content marketing however, is a great way to generate leads and sales at…

Yes, You Can Capture Leads Effectively & Affordably. Here’s How

No matter what business you run or product you sell, lead generation should be one of the top priorities for any growing business. A steady stream of leads is necessary to steadily increase your consumer…

Is GenZ the Most Creative Generation? They Say Yes.

Generation Zers (born between 1997 and 2012) claim that they are the most creative generation – more creative than previous generations. What’s Next: Generation Antidentity, a new report by Complex Networks’ insights and research solution,…

Cold Emails Are Far From Dead — Here’s Why

Some people say cold emails are ghosts of what was once effective.  But that’s far from the truth. Cold emails can still be effective, and they are an option every small business should consider.  First…

Your PPC Strategy Should Look Like This In 2020

All industries have a reflection and rejuvenation period at the start of every decade. The marketing industry is no different. The bread and butter of all marketing companies and businesses looking to start a marketing…

Types of LinkedIn Ads & How to Use Them

LinkedIn… home to a social network of over 500 million active professionals. That’s a LOT of users, and more importantly, a lot of potential professionals that you can directly target! If you are a B2B…

Elevate Your Video Ads with New YouTube Extensions

Video is an increasingly important component of a successful marketing campaign for any business. In fact, Google reports that more than half of consumers say online video has helped them decide which specific brand or product to…

Lead Gen with New Google Ads Extension

In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads….

Why Your Business Needs Lead Management Software

Leads are the lifeline of any business. However, when leads are coming from multiple sources, businesses may find it difficult to manage them. This is where lead management software comes in. Lead management, also referred…

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