Advertising and Lead Generation
Psychology of Gift Giving: How Retailers Manipulate Buyers
It’s no secret that the be-all and end-all of advertising is to boost sales of a given product or service. What is a bit more clandestine is how some marketing teams go about making sure…
6 Ways to Incorporate User-Generated Content in Email Campaigns
User-generated content (UGC) has become a reliable method for brands to build relationships with their customers. Sourced from consumers and followers, UGC adds an extra dimension to marketing efforts by diversifying the type of content that…
What Lies Beneath a Successful Marketing Campaign
A successful content plan looks like this – you write great content; optimize it for search; wait for the page to start ranking on Google; and finally collect all the traffic that comes your way. …
15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring…
How to Nurture Leads for Better Conversions
Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the…
The Growing Role of Video Advertising: CTV Monetization Opportunities 2020
Years ago, video ads were just a small part of brands’ advertising strategy. Today, they are critical and play a central role in advertisers’ communication with potential customers. Not only are video ads more engaging than…
The Value of Paid Social for Education Marketing
In the past, our education client typically focused their efforts on search campaigns vs. social due to search continuously hitting goals. However, when I joined the account, I was determined to prove value by leveraging…
Use These 5 Tips to Build Your Audience with Google Ads
By now, we should all know the importance of utilizing Google Ads to reach our target audiences and create awareness for our brand. Using Google’s audience building tools allows us to get laser focused on…
Why “Woke” Marketing is a Bad Idea
Credit: Mykal Kaminski Resist! We know it’s tempting to say “why not?” to your not-yet-30 “hip” marketing manager with the man bun and just the right amount of facial stubble. But resist! Do not…
How QR Codes Can Boost Your Marketing
With social distancing efforts continuing to put a serious damper on many businesses, entrepreneurs and marketing gurus in every industry imaginable have been forced to think outside of the box in order to lure in…
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