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5 Signs You Should Expand Your Business
It’s important to know when you’re ready to expand and how to begin the process without becoming overwhelmed. But how do you know the time is right?
Making the Most of Your Business Insurance
When it comes to business insurance, cost is usually the thing at the forefront of every business owner’s mind. While keeping costs to a minimum is important in every aspect of startup, truly making the most of your business insurance is about getting value for your money, and the best deal rather than the cheapest.
3 Signs You’re Focusing on the Wrong Performance Metrics
Big companies like Target and Amazon are particularly adept at the art of performance metrics. But you don’t have to run a massive retail corporation to intelligently track customer behavior and your team’s performance. You just have to know which performance metrics to focus on and how to analyze them.
Surprise: Men and Women are Different
Loyalty programs that include both men and women must consider the way that men and women view loyalty. Even though many companies see the marketplace from a unisex perspective, genetics and chemistry demonstrate that differences do exist between sexes.
The Secret Weapon of the Most Inventive Minds
I’ve noticed something about the most successful and innovative entrepreneurs and business people; they see frustration as opportunity—a chance to do something better, cheaper or faster.
The “Drop Dead” Question for a Customer Survey
Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that, “The most important question on a survey is, ‘How would you feel if you could no longer use this product?'”
Is Your Company Too Strict on Medical Leave?
Should your small business offer employees paid leave for medical leave or injuries? You may be required to provide a certain amount of sick leave by law, but should you go above and beyond that to offer paid sick leave as a benefit?
Respect Your Customers’ Time: Resolve Complaints Quickly
Did you ever stop to think about how much time people spend on the phone making calls to complain about bad customer service?
Why Your Staff Should Work from Home
In 2013, Forbes published an article which revealed that a staggering 20% of Americans work from home. Consequently, if accurate, this means that approximately 30 million of us conduct business from outside the office.
Startups Must Embrace “Coopetition” for Rapid Growth
Startup founders are known for their passion for their startup idea, and for their passion to kill every competitor. Thus they often overlook the fact that their biggest growth opportunity may be a win-win collaboration with a serious competitor, known in the business as coopetition.
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