The Product-Focused Company
Organizing by product lines is a very common business strategy. There’s some great power to this, but if we inflict our organizational structure on the customer, making it hard for them to buy, they’ll always default to the easy to buy choice.
Read More Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
Read More Pay Hikes, Bonuses, or Added Perks: Which Are Best for Your Business?
Think about merit increases, cost of living increases, bonuses, added time off and other perks, such as health club memberships, when you decide how to reward and motivate your employees and do what is best for your business.
Read More 5 Apps to Make You a Better Business Traveler
Is there anything more exhausting than traveling for work? You have to get up early, battle crowds at the airport, sleep in unusual places. It doesn’t stop there. In your free time, you have to be on your A-game networking and making sales.
Read More Stay in Touch with Your Investors
Investors as a group have a common gripe—almost universal. Information flows from the company irregularly, in fact most often when the company is urgently in need of more money.
Read More 3 Ways to Successfully Bootstrap a Product-Based Business
Bootstrapping any business is tough, but establishing a consumer product-based business versus a service-based or tech-based startup creates some very specific challenges.
Read More 5 Steps Toward Improved Reporting
It is truly staggering how many analytics solutions there are to measure just about every facet of your organization. We all use these solutions to churn out countless reports and dashboards to help keep track of it all.
Read More 6 Steps to Create the Best Auto Attendant Phone System Intro
With the following steps you will be well on your way to implementing a productive phone system. Your customers—and your bottom line—will thank you.
Read More The Thrivers
I’ve been studying David Neagle’s amazing book, The Millions Within and I think this passage from near the end of the book is one of the most terrific I’ve ever read:
Read More 3 Strategies for Improved Landing Page Conversion
As inbound marketers, we live and die on the quality of our content. If we continue delivering the information that visitors want in the manner that they want to digest it, we’ll see our leads from landing pages increase.
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