Why Your Employees Should Be Your #1 Audience
When people think about marketing, they typically think about external marketing—marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience.
Read More Planning for Innovation with Your Franchisor
Franchises range from companies that are dedicated to keeping their products and services fresh to companies that take a “Don’t fix it if it ain’t broken” position.
Read More Is It Still Hip to Be Square?
Five years ago, Twitter’s Jack Dorsey founded Square, Inc. An innovative startup, Square offered portable card payment processing for small businesses during a time in which card acceptance was becoming increasingly vital to business success.
Read More 4 Money Management Tips for Small Businesses
Managing a small business within itself is a hard task, but add financial responsibilities into the mix and it’s a whole other beast. Money management is one of the areas that most businesses struggle with the most.
Read More 10 Ways to Make Your Investor Pitch More Effective
The average length of a funding pitch to Angel investors is ten minutes. Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes.
Read More Stop Networking and Start Building Authentic Relationships
Commonly with networking, people use this old fashioned method of going into every interaction with the intention of seeing what they can get out of someone else.
Read More Building a Social Media Base
Social media enthusiast Philip Rickwood joins me today to explain how he amassed 71,000+ Twitter followers in a relatively short time, a remarkable feat for someone who is not employed full time in the field.
Read More Hiring the Right People
One of the critical success factors for developing a high performing work environment is hiring the right people. I believe that involves looking at 2 key areas when hiring: competence and character.
Read More 8 Tax Scams to be on the Lookout for in 2015
There seem to be more and more tax scams that rear their ugly heads each year. The IRS does its best to combat these issues that can result in billions of dollars being stolen from innocent taxpayers.
Read More Obtain Higher Conversion Rates with RWD
The number of mobile users surfing online is increasing exponentially. If the current trend continues, mobile users will soon be a majority online in just a few years. This is why it is critical that businesses optimize for mobile by converting their websites to responsive design.
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