Lead Gen with New Google Ads Extension

In typical Google fashion, with no announcement or notification, a new feature may be available in some Google Ad accounts. Search Engine Journal recently reported on the discovery of a lead form extension for mobile search ads. Google Support has also published a page dedicated to the beta testing extension. If this makes it past the testing stage it…

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Why Video Explanations Are More Impactful Than Emails

Have you ever wished an email was shorter, easier to read, or maybe replaced by something more visual and easier to digest? Whether internal or client-facing, short videos can be incredibly impactful, hold your viewers’ attention and allow you to explain your work with more clarity. They’re not always the answer, but here are some examples for…

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Feel-Good Questions to Build Immediate Rapport

In Referrals Action Tip #4 we look at the first of what I call my Feel-Good Questions; questions that in no way come across as salesy, prospects, intrusive, or invasive (because…well, they’re not) but instead quickly develop a powerful rapport with the person you’ve just met. What you’ll notice about this first one is that…

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7 Secrets About Confidence We Can Learn from Female Billionaires

Lolly Daskal coaches some of the wealthiest billionaires in the world. What’s her billionaire-making secret? In short, the keys to success lie within. According to Daskal, it’s not about your specific habits or personality—it’s about how well you know yourself. In some ways, that’s a relief—you don’t have to start getting up at 5 AM…

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How to Bring Your Small Business to the Next Level

Starting and running your own business is exciting. It’s not enough to just run your business from day to day doing the same things you always do. If your business becomes stagnant, you can’t grow. Not only that, but your business could become irrelevant and ultimately fail. For your business to grow and succeed, you…

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2020 Franchising Trends

As 2019 comes to an end, let’s take a look ahead. What trends and changes can we expect to impact the franchising industry in the coming year? Read on to find out which 2020 franchising trends we’re keeping an eye on. The Integration of Tech Technology is an increasingly important part of our lives—and the…

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How Your eLearning Business Can Rise Above the Competition

While there’s no doubt about the impact eLearning is having on the way we receive knowledge, it is still common for eLearning content creators to market their content along with other categories. Doing this not only lowers their chances of being found on SERP results but also inflates their marketing budgets significantly. So what should…

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