The Biggest Obstacles Your Small Business Will Face in 2020
Each year brings new challenges and advantages to small-business owners. 2020 marks a new decade filled with possibilities. However, there are also some big obstacles smaller brands must face as they move through the year. One major challenge is outpacing the competition. There are around 32.5 million small businesses in the United States. While the…
Read More“What’s in it for me?” A Motivational Lesson
Ever wonder why one of your employees, shareholders, managers, suppliers, or board members sometimes behaves in a way you might consider irrational? Putting yourself in their shoes If you want to best describe the motivation behind the action, think “What’s in it for me”? Your employees, your shareholders, your customers, and your suppliers are all driven…
Read MoreSales Managers “Closing Business”
I was struggling to meet with a sales manager. He really wanted to talk, we had critical issues he had asked for help in addressing. He kept postponing our calls, “Dave, I’m running all out, I’ve really got to be out in the field closing business for my people…..” We finally had our meeting. I…
Read More5 Essential Ways to Secure Your Office Building
Your office building needs to be a safe environment. Not only to protect the operations of the business, but to protect those who work inside the building. So how do you keep your building secured with today’s continued risks for security? Let’s find out. Electronic Door Locks One of the best ways to secure a…
Read More4 Ways to Protect Your Device from Online Threats
Cybercrime is continuing to progress at an alarming rate, and cybersecurity is one of the best ways to protect yourself or your business. Many major attacks have taken place, such as the infamous Yahoo attack of 2014 and again in 2016, where it lost the majority of its data. Although individuals are at high risk, almost 43 percent of…
Read MoreMetrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way…
Read More10 Key Strategies for Innovation Leadership by Design
As a business advisor, I strongly believe that continuous innovation and design thinking are the keys to long-term viability and success. A recent survey of design professionals shows strong agreement, but 92 percent expressed some lack of confidence in their organization’s design vision. They are always on the lookout for ways to prepare current and future design…
Read MoreHow to Stop Procrastinating: 5 Ways to Regain Control of Your Business and Your Life
Procrastination is the act of delaying something for no good reason. In Latin, procrastinare means “to put off until tomorrow.” In Greek, akrasia means doing something against our better judgment. Procrastinating, no matter how we tend to rationalize it by saying “this isn’t the best time” or “there are other priorities” or “the moon is not in the…
Read More10 Reasons Businesses and Marketers Must Use VPN
All over the world, businesses are sustaining financial losses due to cyber threats such as denial-of-service (DoS), phishing, malwares, eavesdropping, man-in-the-middle (MitM), SQL injection, and password attacks. These attacks are also compromising millions of individuals’ private information. For example, during the 2017 security breach on the family genealogy site MyHeritage, hackers accessed the email addresses…
Read MoreHow a Tennis Tournament Director Uses Text Message Marketing
We recently had a chance to sit down and talk with Francis Rajotte. Francis is a Director of USTA tennis tournaments. He has found a way to use text message marketing to help grow his small business. Francis manages tennis tournaments for both juniors and adults for the United States Tennis Association (USTA) in Southern…
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