Posts Tagged ‘Data’
First-Party Data Marketing: 3 Powerful Use Cases
Marketing has undergone a dramatic shift in its approach and implementation. Gone are the days when it was solely based on assumptions or speculations. Now, marketing is based on reliable and authentic customer data, which is now central to any successful marketing approach. A data-driven marketing approach enables you to effectively target, attract and convert…
Read MoreDaily Financials That Franchisees Need to Keep Their Eye On
Although there can be some complex aspects of financially managing your own business (we’re looking at you, tax season), the financial information franchise owners need to pay attention to every day is pretty simple. At the end of each day, you should know the money that came in, the money that went out, and how close your…
Read MoreA Closer Look at Apples and Oranges
I recently wrote a blog about apples and oranges as a comparison with satisfaction and dissatisfaction. In that blog, I particularly related how the NPS metric was making a large assumption about satisfaction and dissatisfaction that doesn’t appear to be appropriate. I am going to take a deeper look at these two parameters. I think…
Read MoreDon’t Panic: A Traffic Decline Analysis Checklist and Toolbox
Has there been a shift in your site’s organic performance that’s got your wheels spinning? Did rankings inexplicably drop from Page 1? Are conversions slowing to a crawl? Is the three-month traffic bleed suddenly alarmingly apparent? As Google’s algorithms become less announced and more nebulous, it can be easy to allow paranoia and chaos to…
Read MoreApples and Oranges: A Problem for NPS
I think we have been missing the mark when we use NPS as a critical measurement for customer satisfaction. The challenge to this metric is that it appears to be combining “apples and oranges.” The metric is defined as the difference between attractors and detractors. That is the problem! What makes this an apples and…
Read MoreMetrics That Matter
One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way…
Read More8 Cyber Security Tips for Protecting Your Mobile
The mobile phone has evolved to become one of the most frequently used technological devices in the modern era. As individuals, our use of mobile phones touches nearly every aspect of our daily lives. It’s a communication device, a media device, an internet browser, a source of entertainment, a purchaser of goods and services—the list…
Read MoreKeep Your Business Tech Safe Against These Smartphone Myths
Nearly all American adults own a cellphone, so it’s likely your smartphone is your sidekick in a lot of mobile business you tend to: conference calls, emailing, and more. Smartphones come in a wide variety, but all share the commonality of expense, often costing over $1,000. Besides, there’s nothing like the attachment you grow for…
Read More3 Reasons Analytics Help Business
When you’re running a small business, you’re constantly looking for ways to save time, without cutting quality. One area where businesses often struggle is finding the time to engage with their audience through social media. While they may do what’s necessary with some tweeting, post creation and so on, the battle is lost when it…
Read MoreThe 6 Easiest Marketing Tools for Beginners
When it comes to marketing, you want a whole arsenal of tools at your disposal, not just one. Each tool covers a different area and helps you meet a different need, whether it’s scheduling your social media posts, generating content, or managing your website. But even if you have a good spectrum of tools, it…
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