Marketing has undergone a dramatic shift in its approach and implementation. Gone are the days when it was solely based on assumptions or speculations. Now, marketing is based on reliable and authentic customer data, which is now central to any successful marketing approach. A data-driven marketing approach enables you to effectively target, attract and convert […]
Max Panych is a digital marketing entrepreneur, investor and digital specialist with 8+ years of industry experience. He loves no-fluff, data-driven marketing and running his own tests. As owner at AKITA Digital, he has helped medium to large-sized businesses grow using the internet, making bosses very happy.