When you’re running a small business, you’re constantly looking for ways to save time, without cutting quality. One area where businesses often struggle is finding the time to engage with their audience through social media. While they may do what’s necessary with some tweeting, post creation and so on, the battle is lost when it comes to analyzing those results.
In this blog we’re taking a look at three reasons why social media analytics is going to save you time and positively impact your business in the long run.
1. It Helps Connects You
When you see those figures and graphs laid out before you from someone like whatagraph, it might just seem like that, a bunch of numbers that just tell you how many people have liked a post or shared it. But this data represents so much more than just those broad outlines.
This data is your audience. It represents those people who want to engage with your brand given half the chance. How will you reach them? By creating content that connects with them and sending that out at the optimal time. How will you know what content connects and what time works best? Through analyzing your data and figuring when and how to connect to your audience, directly, every time.
2. It Saves Time
Do you really have time to sit around and guess where your audience is on social media, what they like to read and when they like to read it? No, of course you don’t and that’s why investing time in analyzing these factors will save you time in the long run. No more experimenting but instead actions built on solid facts and figures.
Being able to plan and strategize using data that is real and up to date is by far the best way to run a social media strategy plan, so get your latest set of data and make it work for you.
3. It Puts You in Front of the Right People
Analyzing your data and acting on it puts you in front of the right people at the right time, but more importantly it stops you from appearing in front of the wrong audiences, too. If your posts on Facebook are performing poorly, ask yourself if it’s an issue with the content or timing or just the simple fact that your audience does not use Facebook. Your Twitter numbers are through the roof but not Facebook.
This is a test of how well you know your audience, but it’s also a test of your courage and faith in the numbers. The answer is to concentrate on the platform where your audience lives and stop wasting time and effort on social media that gives you nothing back.
It’s time to start putting faith in the numbers and using those analytics to work for you, connecting to your audience, promoting your brand and getting ahead on social media platforms that help, not hinder your business.