Advertising Archives

Will Ad-Blocking Software Destroy Mobile Advertising?

By Chris Horton | Oct 12, 2015

Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often finds me creating online ad campaigns). In fact, I have the Chrome AdBlock Plus extension installed on my laptop…

How to Supercharge Your Headlines Using These 4 Tips: Part 1

By SmallBizClub | Oct 9, 2015

So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing your target prospects attention. There are a number of ways to do that. In fact, there are some very simple,…

The Evolution of Mobile Advertising

By SmallBizClub | Aug 3, 2015

Smartphones haven’t been around forever, even though most of us can’t remember a time we didn’t have one. The same is true for mobile advertising. While mobile advertising and smartphones have been around less than a decade, we can’t remember a time without mobile ads. In 2006 mobile advertising was a $1 billion a year…

The Native Advertising Arms Race is Underway

By Chad Pollitt | Jun 11, 2015

The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.

Why Your Brand Should Invest in Mobile Video Advertising

By Chris Horton | Jun 8, 2015

If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular.

The Content Marketing Ecosystem is at a Crossroads

By Chad Pollitt | May 15, 2015

Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online.

Want to Create Memorable Ads? Make ’em Laugh!

By Elaine Fogel | Apr 30, 2015

According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”

The Opportunities from Local Listings

By SmallBizClub | Apr 22, 2015

Imagine this: You are new in town and eager to explore the popular restaurants that the area has to offer. Where is the first place you turn to find out?

Advertising: Creative versus Strategy

By Drew McLellan | Apr 14, 2015

Creative versus strategy. For as long as I’ve been in advertising and marketing, there’s been that age-old tug of war. Should advertising and marketing tools be creative/clever/funny/pretty or should the emphasis be on strategically driving the sales message?

Inbound 101: Three Major Inbound Components

By Synecore | Apr 6, 2015

Let’s begin by defining what inbound marketing is at a basic level. At its core, inbound marketing is marketing that is focused on getting found.