Posts Tagged ‘Advertising’
Why Print Marketing Materials are Still Important in 2015
Printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence.
Read More The Power of the “Bookbook”: Why Print Marketing Still Matters
There has been discussion for a while now about “the death of print.” This supposed extinction is due in large part to the overwhelming presence of all-things-Internet.
Read More Sponsored Content: 12 Tools to Help You Get Started
With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.
Read More Guide to Online Advertising for Small Business
Advertising online can be overwhelming, but it doesn’t have to be. Use this quick beginner’s guide to learn more about the various advertising options, so you can draw new traffic and customers to your website.
Read More Digital Advertising’s Biggest Demon
Ever since the advent of AdWords, fake clicks have been an insidious problem for advertisers. But today that problem is bigger than it’s ever been before.
Read More Can Offline Marketing Still Compete in the World of Online Advertising?
Each day our brains have to process an incredible amount of information as we go about our daily routines. The advance of the internet and mobile technology has seen an increase in the amount of time we are spending online.
Read More Introducing Earned, Owned and Paid Native Content Discovery
More and more, marketers are beginning to figure out that content marketing without marketing content can be an expensive, time consuming and failure-prone endeavor
Read More Advertorials in the Age of Content Marketing and Promotion
Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences.
Read More Care About Them, Not Us
We recently bought an ad for a client and the ad rep suggested we make a big deal out of the fact that our client has been in business for 130 years. I politely told her that we definitely were not going to do that.
Read More Ad Retargeting: It’s About Context, Relevance & Value
The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order to serve up contextually relevant ads in just the right place and at just the right time.
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