3 Simple Steps to Getting More Customers Than the Competition

If you are like most small businesses, your website was probably designed by a local web designer in HTML, without any search engine optimization (SEO). By now you have realized that the web is more important than the yellow pages and potential customers probably not finding you.

Don’t Neglect Your Offline Marketing

As business owners, we have to consider all marketing strategies that can earn us new business in creative ways. Far too often, business owners will stick to old methods that may be dying, or throw money at new channels that they don't fully understand.

Dig Into the Customer Experience Before Launching New Products

I'll bet that most smaller businesses and nonprofits launch products, services, and programs without ever digging into the expected customer or user experience. They may or may not do the due diligence by researching their market's reactions to names, descriptions, and visuals.

How to Use Content Marketing in a Link Economy

The lifeblood of affiliate marketing is increasing streams of high-quality traffic. This increases the chances of both merchants and web publishers to increase their revenues. Still, obtaining these coveted visitors is only part of the equation. Once they arrive to a publisher's web page, filled with affiliate links, it is imperative that they don't leave right away.

Does Marketing Keep You Up at Night? You’re Not Alone!

It's official. If you're worried about marketing your business or nonprofit, you're among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.

Want a Powerful Small Business Brand? Avoid These 5 Branding Mistakes

Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.

VIDEO: How to Design a Brand to Add Credibility

Branding can help you connect to your business on a more personal level by digging into who you are as a company and what you're doing. This can help you figure out why your company is unique and what makes you stand out.

Learn From Your Competitors to Beat Them

Competition is tough, but it can also benefit you if you know how to make the most of it. No one has a patent on great ideas, so watch your competitors closely, and when you see them doing something you can legally do as well, go for it.

VIDEO: Why You Must Pick a Tight Niche

Trying to make your business appeal to as many people as possible can be a disaster. Here's why.

VIDEO: How to Design a Brand That is Unique

You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.

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