How Do I Name My Business?

A business name is so important, as it communicates what the business does and how it can help its customers. Basically, it represents in words what you do, and it must be vetted very carefully to ensure it says the right thing.

VIDEO: Picking the Right Business for Your Promotional Personality

Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you'll want to do and the greater the chance that you'll succeed.

Set Yourself Apart by Personalizing Your Brand

Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today's crowded market, it is especially important.

Branding by Design

You can't afford to forget about design. When you start out in business, you're faced with a lot of things that you have to do, from products to legal requirements to accounting and on and on. One of the important tasks before you is design.

You Don’t Have to Do It All in Marketing

To succeed with your marketing efforts takes thought, strategy, and perseverance, not having a profile on every social media site. Every business and organization is different—some have similarities, but no two are exactly the same.

How to Start That Online Business You’ve Been Thinking About

Is this the year you will finally launch that brilliant new business idea? It's a good time to start—never before has it been easier or cheaper to build your own Web-based business. Technology has come a long way in the last few years in making tools for building sites more accessible to everyone (not just technologists).

Your Online Reputation: The Better It Is, The More Successful Your Business Will Be

A poor business reputation can act as a drag on a company's profits and growth prospects, often without the business owner even knowing it. In contrast, a positive reputation can not only enhance the company's bottom line...

Do You Understand Your Differentiation? Does Your Customer?

Over the past few weeks, I've written a number of posts about Value Propositions and Pricing. They've generated a lot of conversation in various venues. One of the things that's struck me is the lack of discussion on differentiation.

How to Beat the Competition with Boldness!

If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.

5 Tell-Tale Signs That You’re a Bookshelf Brand

“A Bookshelf Brand.” It sounds like it might be a compliment doesn't it? At first glance, you might think of the bookshelf as a place where you keep your important stories and reference resources. I can see how one could think that way, but I have a different idea in mind. To me, a bookshelf brand refers to brands that are inactive for any reason.

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