VIDEO: Why You Must Pick a Tight Niche

Trying to make your business appeal to as many people as possible can be a disaster. Here's why.

VIDEO: How to Design a Brand That is Unique

You know what sets your company apart from your competitors, but does everybody else know? Being unique is an important part of branding. It lets the world know why people should purchase from you and not your competitors.

How to Create a Minimum Viable Product

One of the most important principles in startups today revolves around the idea of a Minimum Viable Product, or MVP. An MVP is the absolute bare minimum service or product that will allow you to get users, buyers, clients, etc. to see how they interact with your main idea.

Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.

VIDEO: How to Design Your Brand by Getting Started Today

Branding can be a difficult part of building a new business, since most businesses are focusing on every other aspect of their operations. The important thing to remember is that branding is just as much a foundational element of a new business as gaining new customers.

How Do I Name My Business?

A business name is so important, as it communicates what the business does and how it can help its customers. Basically, it represents in words what you do, and it must be vetted very carefully to ensure it says the right thing.

VIDEO: Picking the Right Business for Your Promotional Personality

Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you'll want to do and the greater the chance that you'll succeed.

Set Yourself Apart by Personalizing Your Brand

Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today's crowded market, it is especially important.

Branding by Design

You can't afford to forget about design. When you start out in business, you're faced with a lot of things that you have to do, from products to legal requirements to accounting and on and on. One of the important tasks before you is design.

You Don’t Have to Do It All in Marketing

To succeed with your marketing efforts takes thought, strategy, and perseverance, not having a profile on every social media site. Every business and organization is different—some have similarities, but no two are exactly the same.

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