3 Branded Marketing Campaigns That Got It Right

To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it.

3 Things Every Startup Needs to Know

While working to attract your first customers (hopefully the first of many), you need to ensure your customer service approach is on the mark to retain those customers and strengthen those all-important B2C relationships. Here are three tips that every startup needs to know.

How to Build Your Brand and New Firm’s Business

There is no doubt that today's consumers are savvier than ever before. This creates challenges for today's businesses that could never have even been imagined in decades past.

Create a Small Business Focus Group for Insights, Loyalty, and Profits

Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times...

The Impact of Packaging [Infographic]

Any business, big or small requires some form of expertise to build a wide customer base and this is where product packaging stands very important. For small business owners competing with big players, investing in packaging and good labeling can also be a good marketing initiative in business branding.

Learn From Your Competitors to Beat Them

Competition is tough, but it can also benefit you if you know how to make the most of it. No one has a patent on great ideas, so watch your competitors closely, and when you see them doing something you can legally do as well, go for it.

5 Free and Easy Ways to Promote Your Small Business Today

Twenty minutes. That’s all you need. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not...

Why Your Business Name Matters

You might be thinking, well, of course the name of my business matters. But are there any of us who have not heard a business name and wondered, what in the world were those people thinking?

7 Creative Ways to Make Your Storefront Stand Out

Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However,...

The Case for Lower Case: A Rebranding Conundrum

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it...

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