5 Fall Tips for Small Business Owners

Happy fall! The weather is getting cooler, the leaves are changing, and football is in full swing. This is also the perfect time of year for small business owners to take some time out to devote to their entrepreneurial endeavors. Here are 5 fall tips for small business owners to help you get your business organized for the rest of the year and prepare for 2015, which is actually right around the corner:

How to Build Your Small Business’s Reputation from Day One: Part 1

You can say anything you want about Warren Buffett, but one thing is for sure—the man knows how to make money and that is...

Who Should You Target: Specific or General Audiences?

When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide...

The Case for Lower Case: A Rebranding Conundrum

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it...

The Psychology of Color in Marketing

Colors play an important role in brand identity for any organization. We are all psychologically affected by color. Colors play a role in determining whether people will believe your brand, buy your products/services, give to your charity, or follow you in social media.

How to Build Your Small Business’s Reputation from Day One: Part 2

Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone...

What Kind of Branding Sticks?

What kind of branding sticks? There have been some shifts in how brands are perceived as of late. The change has been triggered by the...

Make Your Press Release Go the Extra Mile

Press releases are helpful to release product information or major announcements in hopes of garnishing additional media coverage. They provide factual documentation to the...

Valuable Printing Concepts You’ll Want to Know for Marketing: Part 1

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards,...

How Good Are Your First Brand Impressions?

Most are familiar with the cliché: "You only have one chance to make a good first impression." It doesn't just apply to people—it's true for businesses and nonprofit organizations, too.

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