Applying the 80/20 Rule to Marketing and Growth

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You...

6 Key Marketing Do’s and Don’ts for Your Startup

Marketing is everything these days. You can have the best technology, but if customers don't know you exist, or they don't know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
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3 Ways to Make Your Brand More Magnetic

The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.

The New Brand Benefit

In a lot of ways starting a business and giving birth to a new brand can be an exciting process. No one knows who you are yet, so they have nothing to build an opinion on.

Set Yourself Apart by Personalizing Your Brand

Efficiently branding your company can make a world of difference for your business. Your brand is what sets you apart from your competitors, and with today's crowded market, it is especially important.

Startups Need to Embrace Zero Paid Media Marketing

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn't mean that marketing is free.

How to Make Your Customer’s First and Every Brand Experience Amazing

Every once in a while, I have a dynamite first brand experience as a consumer. And, it makes me think just how easy it is for any business or nonprofit to replicate. And, it doesn't cost a dime!

Localize Your Small Business Marketing Strategies

Small businesses often feel they can’t compete against larger companies with unlimited marketing resources. They overlook the potential marketing opportunities that come from reaching...

3 Marketing Strategies Your Business Can’t Afford to Neglect

If you want your business to thrive, you need to use effective marketing strategies to keep your name out there in a competitive marketplace. If you want your business to be effective in its marketing, follow these three great strategies for marketing success.

5 Fundamental Steps to Ensure Brand Consistency

When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the...

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