Small is Beautiful: 8 Ways to Outshine Your Big Business Rivals

If you are a small business owner, you may worry about being outmatched by corporations and major chains. But sometimes being the underdog has its advantages.

Give Back, Get Inspired: How Small Businesses Connect with Community

Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But...

Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards,...

3 Designs to Avoid for Your Startup Logo

Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.

Want a Powerful Small Business Brand? Avoid These 5 Branding Mistakes

Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.

3 Ways to Make Your Brand More Magnetic

The average consumer is exposed to 5,000 marketing messages every day, according to a article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.

Focus on Your Brand Before Launching New Business

If you haven't yet launched your new business, you're in luck. Read this before going any further. If not, there may still be hope...

How to Create a Color Scheme for Your Brand

Every day we're bombarded by thousands of colors, and each one has an effect on our thoughts and emotions. Research reveals that we make subconscious judgments within just 90 seconds of viewing a product or space, and 62–90% of this judgment is based on color alone!

VIDEO: Picking the Right Business for Your Promotional Personality

Knowing your personality and promotional style is the key to choosing the right business. The better your business fits your promotional style, the more promotion you'll want to do and the greater the chance that you'll succeed.

The Power of the Subscription Box

Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the...

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