Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it's a marathon, not a sprint.
The image of how a small business is presented to the public is incredibly important. In order to gain customers, investors, and even employees, an enterprise must be perceived in the most positive light possible.
Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.
Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards,...
There are whole number of reasons why you and many other companies like you might desire a closer look at their branding. These reasons each carry with them an expectation for ROI.
For many small business owners, they are the brand of their business. It's about you, as an individual. So what steps should you take to create an effective personal brand? Here are 10 tips.
Small business entrepreneurs must have a plan. Too many small business people, however, don’t make enough time for strategic thinking and planning. Here are 5 simple tips to make sure you’re making the plans you need for your business’s future.
Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the...
In an ideal world, our products and business plans would speak for themselves, and all we would have to do is drop them into...