Branding Your Business? 6 Tips to Make an Impact

Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts,...

Make Your Press Release Go the Extra Mile

Press releases are helpful to release product information or major announcements in hopes of garnishing additional media coverage. They provide factual documentation to the...

A Simple Guide to Setting Up and Marketing Your Business on a Shoestring Budget

Nobody counts the number of ads you run; they just remember the impression you make ~Bill Bernbach Every business, at some point or other, has operated...

Understand Your Business: Value Proposition 101

Lacking a universally accepted methodology fueling their creation, value propositions are expressed in all shapes and sizes. In this article, I have shared this method in particular because I think it is easy to understand, establish, and solidify.

VIDEO: Why You Must Pick a Tight Niche

Trying to make your business appeal to as many people as possible can be a disaster. Here's why.

3 Ways to Make Your Brand More Magnetic

The average consumer is exposed to 5,000 marketing messages every day, according to a article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.

Want a Powerful Small Business Brand? Avoid These 5 Branding Mistakes

Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.

How Good Branding Runs Deeper Than Graphics and Typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill,...

Investing in Your Community is a Big Investment in Your Business

As a small business owner, networking is a highly valuable tool for growing your business. This fact seems to be widely accepted. Yet many...

27 Benefits of Branding Your Company

You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their...

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