Why It’s Time to Rethink Snail Mail

With exciting advancements in tech flooding the airwaves, it’s easy to get wrapped up in the idea of automating everything. This is a world...

3 Designs to Avoid for Your Startup Logo

Congratulations! You are starting your own business. But before you can do that, you need to create a startup logo that will define your brand to consumers and draw them in.

The Secret to Writing Killer Small Business Taglines

We devote a lot of space here presenting a wide range of marketing plans and sometimes they can be very involved and demand a...

5 Uncommon Personal Branding Tips for Success

Given the fast-paced digital world that we live in today, it is absolutely essential to have a personal brand. However, just having a personal...

What Are the Best Colors for Business?

Let's keep this article on a more basic level to discuss colors for business! Every color has a meaning and a message so pick your colors carefully depending on what you want to accomplish on a given day.

5 Free and Easy Ways to Promote Your Small Business Today

Twenty minutes. That’s all you need. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not...

Tell a Story to Build Your Brand

Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through the noise.

Choose the Right Non-Profit Group for Your Small Business to Support

Charitable contributions from your small business not only benefit the less fortunate but also allow you to receive a tax deduction. But what’s the...

The Color of Branding

Color plays an important role in our daily lives, and over time, we've developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender.

How Good Branding Runs Deeper Than Graphics and Typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill,...

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