Applying the 80/20 Rule to Marketing and Growth

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You...

7 Mistakes That Will Kill Your Brand

Don't let a weak brand leave you dead on arrival. While many people focus on building a successful brand, it is just as important to understand how to avoid killing your brand to begin with.

8 Keys to Positive Media Attention for Your Startup

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the...

What is Your Brand?

Some say, "I don't need a brand." Well frankly, you have one whether you want one or not. Essentially, your brand is your reputation. Every touch point in your company has an impact on your brand.

Storytelling Through Packaging: How to Tell Your Brand Story

What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words...

Monitoring Your Digital Reputation: A Must in the 21st Century

All of the information about a small business that can be found in cyberspace makes up what is known as a company's online reputation. And sadly, its online reputation may or may not bear any resemblance to its "real-world" reputation.

Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can...

For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that's easier said than done. Consumers...

The Name Game: How the Right Name Can Revolutionize a Product

What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that...

Simple Ways to Get Customers to Think of Your Brand Every Day

One of the most difficult parts of growing a business is creating a strong, sustainable brand image. Too many businesses believe that they can...

How to Expand Your Brand: Don’t Do These 4 Things

“Those who do not remember the past are doomed to repeat it.” We’ve seen and heard this saying countless times in our history books, and...

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