6 C’s of Relevant Benefits

For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.

8 Tips to Design Cosmetic Labels

Labeling of cosmetic products is important for aesthetic as well as practical purposes. With a well-designed label, the exterior of cosmetic items get a touch of professionalism.

Flexographic vs. Digital Label Printing

Your product's label is the face of your product to the world. Needless to say, a lot of thought and planning goes into the creation of your product label.

Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.

Slogans and Taglines

Countless businesses spend many hours and a lot of money developing taglines and slogans to try to convince their customers they offer something others do not. When used correctly, taglines can be very effective.

7 Marketing Mantras Every Entrepreneur Should Adopt

Thomas Edison’s famous saying, "I never perfected an invention that I did not think about in terms of the service it might give others......

Learn From Your Competitors to Beat Them

Competition is tough, but it can also benefit you if you know how to make the most of it. No one has a patent on great ideas, so watch your competitors closely, and when you see them doing something you can legally do as well, go for it.

Tell a Story to Build Your Brand

Gone are the days when brands could just broadcast their message and reach their audience. They now need a good story to break through the noise.

Marketing Basics


Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.

Going into New Markets

When a bonsai stops growing, you know it's dead. ~Japanese Proverb Continuous growth is critical for each and every business, but very often, existing markets get...

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