5 Steps to Creating Outstanding Product Labels

Product labels are powerful marketing tools that provide you opportunities for sales. If the label on your product is ineffective, those opportunities are wasted.

8 Tips to Design Cosmetic Labels

Labeling of cosmetic products is important for aesthetic as well as practical purposes. With a well-designed label, the exterior of cosmetic items get a touch of professionalism.

5 Things We Can Learn from T-Mobile’s Customer-Centric Branding Strategy

Until recently, typical industry leaders were distant and indifferent towards the frustrations of their customers. Things are no longer the same. The more time...

Slogans and Taglines

Countless businesses spend many hours and a lot of money developing taglines and slogans to try to convince their customers they offer something others do not. When used correctly, taglines can be very effective.

7 Marketing Mantras Every Entrepreneur Should Adopt

Thomas Edison’s famous saying, "I never perfected an invention that I did not think about in terms of the service it might give others......

Flexographic vs. Digital Label Printing

Your product's label is the face of your product to the world. Needless to say, a lot of thought and planning goes into the creation of your product label.

Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition.

Unique, Quirky, Unusual: Building Brand Personality That Sticks

Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the...

Why Buyer Personas are Crucial to Inbound Marketing Success

Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and how they...

Marketing Basics

Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.

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