Like many things in life, your success in the search engines is really a sum of the parts. Understanding all those pieces, how they should fit together and then actually making it happen can be daunting for many businesses.
Your customers and prospects encounter content every day. Some of it is good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.
Now that context is king, what does that mean for digital marketing? In a nutshell, it means you'll be taking some of your focus off keywords and links, and placing it on reaching audiences with the right prospects at the right time. Here's how.
An old African proverb says the best time to plant a tree is 20 years ago. The second best time is today. That same logic applies: the best time to start your online presence is 10 years ago. The second best is today.
There comes a point in every successful entrepreneur's life when it's time to wipe the sweat off the brow and re-strategize for future growth. Online business campaigns are no exception.
As the social web has allowed us all to become publishers and marketers the importance of content for search and social media marketing has exploded. This is driving another trend within that sector called visual content marketing.
Two common terms that I see being mentioned a lot in the same context are "SEO" and "content marketing." Let's get one thing straight. These are NOT the same thing. Let me explain.
We all know that person on Facebook or Twitter: the one who re-posts the same status, the same opinion, the same article over and over again. Many businesses strive to avoid this repetitive tactic in order to keep their content fresh and their readers engaged.
Communication has changed so fast in the last decade that it is almost another language. The change extends not just to the words and platforms but also to visual communication.
With user-friendly video software and cheap materials, green screen is now easily available to the general public. There are many unique and interesting ways to utilize a green screen to take your videos to the next level.