The Why and How of Video Marketing

As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know...

Target Personas: Content Marketing’s New Buzzword

An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?

6 Reasons Not to Forget About Print for Your Marketing Plan

Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today's digital age. Consider the following examples of how print can be used to your advantage.

Why It’s Important to Make People Love Your Brand

People buy from brands that they know and love, it's as simple as that. When it comes to starting and running a small business, this can be an obstacle to overcome. People are seemingly more likely to buy from a brand that they are familiar with and that has already gained their trust.

Offline Conversations Rule for Millennial Word-of-Mouth Marketing

Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!

How Can You Effectively Market Your Business When You’re in a Competitive Niche?

Knowing how to market your business effectively takes hard work, knowledge and dedication. And even with all of that, there's no guarantee your efforts...

Your Visuals Need Your Attention

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize...

6 Critical Components of Your Marketing Plan

Planning isn't something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.

What a Nasty Rash Taught Me About Marketing

Empathy is probably one of the most effective yet under-employed "ingredients" in successful marketing. If you can genuinely empathize with your customers, they're going to feel it.

5 Marketing Ideas for the Budget-Friendly Small Business

Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly...

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