How Branding and Sales Promotion Are Not Interchangeable

If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word "reputation." How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.

Why a Marketing Campaign Plan Fails—and How to Make Yours Succeed

It would be just fine and dandy if marketing were a fully-predictable animal. You plug in some good material and messaging, and you get...

5 Tips for the Introverted Thought Leader

Just because you’re an introvert doesn’t mean you’re not well-suited to be a thought leader in your industry. As a matter of fact, there...

How to Know When Your Brand is Ready to License

Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands...

3 Best Times to Work on Your Content Marketing

When are you most productive during the day? Are you a morning person or a night owl? Do you spring right our of bed without hitting the snooze button once? Or do you require 2+ cups of coffee to break out of your zombie-like stupor (like me)?

What Do Consumers Want From Brands?

Our marketplace is asking us to be much more than a seller of stuff. They're expecting us to step up and inspire our internal team and our customers to work together to take charge of the problems facing our world.

5 Content Marketing Tactics That Drive Traffic

If you ever wondered why some businesses seem to perpetually be able to keep online visitors interested, but you can't figure out their secrets, chances are it has a lot to do with certain types of content.

Brand Bump Ahead!

Everyday, yesterday's unseen challenges become today's clear problems. Here are some strategies for identifying signs that trouble is ahead, giving you an opportunity to attack the problem now.

Do You Feel Pulled in Multiple Marketing Directions?

Marketing has embraced every new channel and technology that it changes at the speed of light. And with those changes come specialists who claim that theirs is the best on the block for your small business or nonprofit organization.

Content Marketing is Much More Than Just Top-Funnel Content

Fresh off the heels of this year’s Content Marketing World, I left with the sense that many people believe that content marketing is simply...

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