Putting the “B” in B2B with Inbound Marketing

“If you build it, they will come.” Sorry, Kevin Costner, but in the world of online marketing and lead generation, it’s not enough to simply...

How to Market Your Business Abroad

When considering an overseas expansion for your business, there is a lot you’ll need to learn and prepare for. From the language and local...

Does Your Boss Understand Marketing? 3 Recommendations for Different Boss Types

If your job involves marketing in any way, shape, or form, does your immediate supervisor or boss "get" it? Does she have a basic understanding of marketing so that you are empowered to do your job and make your business or nonprofit look good and succeed?

Why You Should Look to Your Employees During an Influencer Campaign

Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a...

What the Real Estate Industry Should Know About Millennials

Millennials are a group that people love to complain about. They spend too much time on their phones. They take too many selfies. They...

7 Highly Effective Marketing Strategies Necessary for Success

Businesses in any stage of growth, from newly minted startups to market giants, need to keep marketing at the forefront of their budgets and...

Top 9 Benefits of Building a Strong Brand

Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter,...

Pinpoint Your Sweet Spot Customers

We've talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet...

The Real Value of Viral for Businesses

With the growing importance of digital marketing in general and social media marketing in particular, the word "viral," along with the sentiment behind it, seems to be gaining more and more traction.

6 Reasons Not to Forget About Print for Your Marketing Plan

Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today's digital age. Consider the following examples of how print can be used to your advantage.

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