Many people, myself included, believe in the power of a strong brand. Brand positioning has influenced buying decisions for years and a company with a strong sense of their own brand and a commitment to authentically walking out that brand is at an advantage over their competitors.
Small business owners nowadays are moving towards virtual platforms to improve their lead generation. Content is a big part of this because it helps with SEO and engages readers. Still, many small business owners are part of a partner system.
The great thing about having a small business these days is that you can explore plenty of avenues to give your business a competitive edge and compete with the big players in your business domain.
For all the words I write on branding, everything I'm saying boils down to this: if you're not playing, you're losing.
An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?
A new study says that neither inbound nor outbound marketing tactics alone are adequate to drive a business. What it takes is a combination...
Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you'll get what you really want.
If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand...
When are you most productive during the day? Are you a morning person or a night owl? Do you spring right our of bed without hitting the snooze button once? Or do you require 2+ cups of coffee to break out of your zombie-like stupor (like me)?
Seems like every marketing book, blog and study is talking about how we should be using storytelling as a marketing technique. I couldn't agree more. Unfortunately, I think most attempts fall short.