6 Critical Components of Your Marketing Plan

Planning isn't something many go-getters embrace. It requires putting on the brakes while details get woven together into a failproof strategy.

The Marketing Plan: Essential Elements

Have you thought about your marketing plan? To compete in a crowded marketplace, you have to go in with a plan that you’ve thought about and put together carefully and intentionally. No matter what stage your business is at, you should have a plan for your marketing efforts.

5 Secrets to Increasing Your Email Open Rates & Recipient Engagement

How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.

3 Ways to Help Customers Remember You

Every company wants customers that return time after time for their products and services. The fact that they do means they are very satisfied with what you have to offer, and it is repeat business you can count on over time. There is no way to force customers to return to you, but there are a few things businesses can do to make customers want to return.

Why Great Content Needs Great Marketing

It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity...

The LALA School of Marketing

Let's focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO?

How Positive Thinking Can Ruin Your Marketing

Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you'll get what you really want.

Going Beyond Blogs with Your Content Marketing

It's the cry of content marketers heard 'round the world: "Blog often!" Here are five other types of content that you can offer to gain traction online.

How Branding and Sales Promotion Are Not Interchangeable

If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word "reputation." How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.

The Essential Differences Between B2B and B2C Marketing

Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you...

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