Should We Kill Marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize...

Do You Know the Perception of Your Brand?

If reputation is the word that could replace brand in a conversation between yourself and your customer, why is it that most small businesses...

Why Are Marketing Efforts Focused on Social, Local, Mobile?

Before we get ahead of ourselves, let's start at the very beginning (It's a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.

Here are the Top Colors for Spring 2017!

Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative...

Bring Your Direct Mail Marketing into the 21st Century

Direct mail marketing is still an incredibly popular marketing strategy. It's used by a variety of companies around the world to get their product, brand, service or message across to a select number of individuals who have been targeted specifically to receive the promotional material.

Personal Branding Basics: The Content Question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of...

3 Steps to Create a Local Communication Strategy

Becoming the friendly neighborhood national company requires business owners to create a niche communication strategy—one that joins the conversations already taking place in the community and provides clear solutions for the community members' everyday challenges, needs and aspirations.

Marketing is a Revenue Generator, Not a Cost Center

I can't count how many times I've sat in on meetings where I felt compelled to defend my marketing budget. "It's an investment in growth," I said, as the others on the senior management team rolled their eyes.

How Small Business Owners Can Expand Their Reach by Writing a Book

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides...

Why the Old Marketing Funnel is Broken

The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on...

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