Small Business Brands Win with Boldness

When you're seriously involved in branding small businesses, one clear thing you recognize is that small to medium size enterprises are hungry for a new approach. They've heard of branding through their trade publications and on the street.

Here are the Top Colors for Spring 2017!

Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative...

5 Free and Easy Ways to Promote Your Small Business Today

TWENTY MINUTES. THAT’S ALL YOU NEED. Ten minutes to read this blog. Ten minutes to carry out one of the five actions below. Time: twenty minutes. Cost: zero. Not...

Time is Not on Your Side in Content Marketing

If Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing. In Contently’s new...

B2B Marketers: This is the Most Important Post You’ll Read in Your Career

Sales executives have been perpetuating a trick on marketing for the last 15 or so years. A trick that will make or break your...

Preparing Your Marketing Strategy for 2016

As we begin to wrap up the year 2015, now's the time to start planning and strategizing for 2016. Among the things you're sure...
who-shouldn-t-you-serve-

Who Shouldn’t You Serve?

Who shouldn't you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.

A Marketing Budget Example That Covers All Bases and Ensures ROI

As you put together your overall marketing strategy, a couple of crucial questions might arise. Namely, what are you going to spend money on?...

A Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant...

Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are...

4 Important SaaS Marketing Metrics to Track

Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a...

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