Are You Leveraging Industry Awards in Your Marketing Strategy?

Who doesn’t love awards? They make us feel like we’re accomplishing great things and they validate our hard work. They can also be a...

7 Unusual Free Marketing Tools for Your Organization

Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind...

Capitalizing on “All the Old, Familiar Places”

There’s nothing as charming as a town square or the village green. My teenage son plays the clarinet in a concert band that performs in...

Why You Should Look to Your Employees During an Influencer Campaign

Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a...
why-your-blog-is-the-foundation-of-your-online-marketing

What Would Don Draper Do?

As the final season of the seminal series Mad Men came to a close, we can't help but reflect back on the fascinating characters, intriguing plot lines, and of course, our love-hate relationship with the show's iconic anti-hero.

You’ve Got to Multiply

The new year is fast approaching and as you start working on your marketing plan for 2019, you’re going to need to multiply. Consider...

Target Personas: Content Marketing’s New Buzzword

An old marketing adage states that trying to attract customers without first drawing a picture of your target demographic is analogous to attempting to kill a fly with a cannon. The fly will most likely continue to drive you to the edge of crazy, and your wall will be in ruins. A no-win situation for all, right?

Good Content Marketing Isn’t Enough. Make It Great!

Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored...

How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no...

Embrace the Limb

For all the words I write on branding, everything I'm saying boils down to this: if you're not playing, you're losing.

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