Advertising and Lead Generation
How to Supercharge Your Headlines Using These 4 Tips: Part 2
In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has…
Engage Customers with an Incentive Program
Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should consider an incentive program. I recently had a chance to chat…
How to Supercharge Your Headlines Using These 4 Tips: Part 1
So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing…
Why Your Sales Team Needs to Embrace an Inbound Marketing Strategy
In my previous sales roles, I was told many times that in order to be successful, I shouldn’t be afraid to reach out to people. I was to go out and find prospective leads. Outreach…
5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers…
4 Ways to Accelerate B2B Lead Acquisition
Lead generation at all stages of the sales and marketing funnel isn’t easy. There are many different approaches, strategies, tactics and techniques, and no one person has all of the answers. However, the basic B2B…
Perfect Prospecting
Recently, I published a rant on LinkedIn, “Patient 0 Of Stupid Prospecting.” This rant targeted a self-appointed Sales Guru and Sales Trainer who had helped “thousands of sales people” over 15 years. A couple of…
Dude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display,…
3 Lead Generation Strategies That Work
More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet…
Why Your Brand Should Invest in Mobile Video Advertising
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