Advertising and Lead Generation
Sales on the Go: Better In-Person Advertising
In-person interactions are touted as one of the most effective marketing strategies for any small business owner. With a global marketplace, the way organizations have altered communication with vendors, colleagues, and even employees has changed….
High Velocity Prospecting
I’m a huge fan of high velocity outbound calls—at least when done well. Recently, I needed to buy a new car. My current car was coming off lease, and I thought I’d take advantage of some of…
7 Referral Marketing Strategies to Boost Your Business
Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of product or service. According to a recent study of small business…
How to Get New Customers by Targeting New Markets
Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real…
My Fish Bowl Story of Marketing Mistakes
Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning software—to its first trade show. We did the standard…
What Will You Do with Your Inbound Sales Leads?
One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals and buying PPC ads and posting on social media, all in…
Want Powerful Leads? Do Better Homework!
How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get those leads in the first place? There are two types…
Advertise Where It Matters
There are more media options available for advertising today than there have ever been before. From social media to billboards, old school television to internet streaming, and old fashioned radio to internet radio, the decision…
The Opportunities We Are Blind To
Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable those customers to find us, our marketing automation tools will capture…
The Art of Creating a Compelling Call to Action
If your content doesn’t include a call to action, you are leaving lots of money on the table that will never make it into your pocket until those CTAs are put into place. Simply put,…
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