Writing Archives

How to Supercharge Your Headlines Using These 4 Tips: Part 2

By SmallBizClub | Oct 16, 2015

In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has more attention-grabbing power. After all, that is the goal of the headline. To grab your prospect’s attention and get them…

How to Supercharge Your Headlines Using These 4 Tips: Part 1

By SmallBizClub | Oct 9, 2015

So, you’ve got a great idea for a headline for your upcoming ad campaign. Now you just need to know how to write it and “supercharge” it so it really does its job of grabbing your target prospects attention. There are a number of ways to do that. In fact, there are some very simple,…

3 Headline Writing Tips That Guarantee Success

By Danny Iny | Sep 11, 2015

Headlines. You’ve already read a lot about them, no doubt. But they are extremely important, hence why they get and deserve so much attention. Headlines creep into everything you do whether you run an online or offline business. Here is just some of the following where headlines are necessary: Websites Direct mail sales letters Landing pages Brochures Print…

How Effective is Your Email Marketing?

By Drew McLellan | Apr 24, 2015

Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s easy to understand the allure of email marketing.

3 Crucial Marketing Skills All Entrepreneurs Should Have

By YEC | Mar 27, 2015

As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary and highly rewarding—all at once.

The Number One Pitfall for New Inbound Marketers: Planning vs. Doing

By Adhere Creative | May 20, 2014

In the brilliant words of the man responsible for Nike’s enduring tagline that says it all, “Just do it.” All too often, the problem with creative minds is that we get caught up planning and never seem find the time or the push to carry our plans out.

How Good Copy Can Make Your B2B Sales Presentations More Effective

By Ryan Healy | Apr 29, 2014

I used to think copywriting was good for selling consumers stuff like penny stock newsletters, rare gold coins, and for causes that preserve fish habitats. But I couldn’t have been more wrong.

EZ Tips: Web Writing 101

By Chris Bachman | Apr 9, 2014

There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.

9 Tips for Effective eBooks

By Adhere Creative | Mar 19, 2014

Creating ebooks that offer value can help position your business as a thought-leader in your industry. It’s a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise.

4 Basic Premises of Writing from My Fortune Cookie

By Elaine Fogel | Mar 4, 2014

A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”