Small Business Writing: 5 Ways to Deliver Polished Content

There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in as few as 140 characters, You need to be able to hold prospects’ attention through long-form blog posts, and You…

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If You Can’t Write, You Can’t Sell

In the past few days, I’ve been embroiled in conversations about grammar and spelling. I read a discussion about “Should I hire a sales person with poor writing skills.” I was astounded by the majority of responses. Many people had the view, “If they can sell, who cares!” The conversations about grammar ran along similar…

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The Concise Guide to Writing a Professional Press Release

Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical…

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Small Biz Interviews: The World According to theSkimm

Every day, nearly three million blog posts hit the internet, published by one of approximately 966 million websites in the world. Ever since the first website went live in 1991, data and content has become an increasingly pertinent (and overwhelming) presence in our daily lives. And those numbers don’t include the tweets, emails, videos, SnapChats, Instagrams,…

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How You Can Produce Great Content Every Time

“Content is King.” We’ve all heard this. But is it easy to produce great content every time? Producing quality content is the best approach to marketing a business on the web. It can also be tedious and disheartening. All big organizations have their own content creators who design and write professional content for them. But…

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Get People to Open Your Email with These 5 Clever Tips

Take a look at your inbox. How many emails are just there, unopened? I bet some may have been there for ages yet you never bothered to open them. And so the question: What makes you open an email? For many businesses today, email marketing is a powerful tool. But with thousands of emails sent…

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How to Craft an Inspirational Speech

Inspirational speakers can be the spark that ignites the passion and devotion of employees. Poorly implemented speeches could leave your employees questioning your ability to lead. Due to the fruits that rousing speeches can inspire, business owners should ensure that their public speaking skills are up to par. Now is not the time to bumble…

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How to Supercharge Your Headlines Using These 4 Tips: Part 2

In the first post in this series we looked at how to “supercharge” your headlines. What this really means is being able to take an average headline and tweak it a little so it has more attention-grabbing power. After all, that is the goal of the headline. To grab your prospect’s attention and get them…

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